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IPMA series Serie de eBooks

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  • Project Management by ICB4

    de Bert Hedeman, Roel Riepma ...
    Series series IPMA series
    "IPMA observes an increasing number and importance of projects in business, public and people's lives, also known as 'projectification'. In the world of globalisation, an increasing number of organisations are working project-based to cope with the challenges of modern times. Especially now, society is on the brink of such significant changes as global warming and artificial intelligence. Projects ... Leer más

    $1,799 MXN

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  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    de Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Leer más

    $205 MXN

  • The Economist Guide To Change And Project Management

    Getting it right and achieving lasting benefit

    de Paul Roberts ...
    Change is a powerful force, but one that must be directed if it is to have a positive and calculated outcome. It can be shaped according to the needs of an organisation to grow or contract, respond to competition or threat, or simply to keep pace with the world around it.It is widely understood by leaders and managers that only effective project management has the potential to deliver the ... Leer más

    $250 MXN

  • Handbook of CRM

    de Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... Leer más

    $1,376 MXN

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    de Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Leer más

    $963 MXN

  • Operations Management: Policy, Practice and Performance Improvement

    de Steve Brown, Kate Blackmon, Paul Cousins, Harvey Maylor ...
    'Operations Management: policy, practices, performance improvement' is the latest state-of-the-art approach to operations management. It provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both strategic and tactical inputs it combines and balances service and manufacturing operations. * Cutting edge techniques ... Leer más

    $2,409 MXN

  • Managing and Delivering Performance

    de Bernard Marr ...
    Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performance Management, the author focuses on the unique challenges public sector organizations face when tackling the issues of strategic performance management.Drawing on his extensive experience of working ... Leer más

    $1,135 MXN

  • Project Management

    de Patrick Healey ...
    First Published in 1998. Project Management presents the basics of one-off project management in an easy to follow format. Topics covered include dealing with outside consultants; dealing with technical specialists; getting the job done on time and in budget; how to own and control a project; when to delegate; differences between general management and project management. Designed for managers who ... Leer más

    $963 MXN

  • CIM Coursebook Introductory Certificate in Marketing

    de Neil Botten, David Harris ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Leer más

    $912 MXN

  • Strategic Marketing

    de Graeme Drummond, John Ensor, Ruth Ashford ...
    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user ... Leer más

    $4,559 MXN

  • Supply Chain Management Workbook

    de Francis Harrison ...
    'Supply Chain Management Workbook' provides an overview of the supply chain process and addresses the key aspects involved in a supply chain. A checklist is included to enable an assessment of a company's procedures and the facilities it offers. By working through this list of questions the weaknesses in the management of the supply chain can be identified and subsequently addressed. The ... Leer más

    $946 MXN

  • The Complete Marketer

    60 Essential Concepts for Marketing Excellence

    de Malcolm McDonald, Mike Meldrum ...
    What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, ... Leer más

    $542 MXN