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  • Computer

    de Paul Atkinson ...
    Series series Objekt
    The pixellated rectangle we spend most of our day staring at in silence is not the television, as many long feared, but the computer – the ubiquitous portal of work and personal lives. The computer is now so common we don’t even notice it. It is difficult to envision that not so long ago it was a room-sized structure accessible only by a few, a mysterious machine inspiring fear, awe and respect. ... Leer más

    $433 MXN

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  • The Inevitable

    Understanding the 12 Technological Forces That Will Shape Our Future

    de Kevin Kelly ...
    **A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an ... Leer más

    $182 MXN

  • Jony Ive

    The Genius Behind Apple's Greatest Products

    “An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus ReviewsIn 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac ... Leer más

    $217 MXN

  • Sketching User Experiences: Getting the Design Right and the Right Design

    de Bill Buxton ...
    Series series Interactive Technologies
    Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, ... Leer más

    $598 MXN

  • Artificial Unintelligence

    How Computers Misunderstand the World

    A software developer’s misadventures in computer programming, machine learning, and artificial intelligence reveal why we should never assume technology always gets it right.In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to ... Leer más

    $247 MXN

  • The Signals Are Talking

    Why Today's Fringe Is Tomorrow's Mainstream

    de Amy Webb ...
    An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future**“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller ExecutionA Fast Company Best Book of the Year**How do you ... Leer más

    $182 MXN

  • Computing

    A Concise History

    Series series The MIT Press Essential Knowledge series
    Discover the history of computing through 4 major threads of development in this compact, accessible history covering punch cards, Silicon Valley, smartphones, and much more.In an accessible style, computer historian Paul Ceruzzi offers a broad though detailed history of computing, from the first use of the word “digital” in 1942 to the development of punch cards and the first general purpose ... Leer más

    $225 MXN

  • From Gutenberg to Zuckerberg

    What You Really Need to Know About the Internet

    de John Naughton ...
    We've gone from regarding the Net as something exotic to something that we take for granted, like mains electricity or running water. Yet most people have no idea how the network functions, nor any conception of its architecture; and few can explain why it has been - and continues to be - so uniquely disruptive in social, economic and cultural contexts. John Naughton has been thinking, arguing, ... Leer más

    $234 MXN

  • Now For Then: How to Face the Digital Future Without Fear

    In 64 THINGS YOU NEED TO KNOW NOW FOR THEN, Editor-at-Large for Wired magazine and guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century. Explaining the effects of the changes in the modern world, and the latest ideas in technology, culture, business and politics, this book will demystify the internet, decode cyberspace, and ... Leer más

    $353 MXN

  • Leaders in Computing

    Changing the digital world

    This collection of exclusive interviews provides a fascinating insight into the thoughts and ideas of influential figures from the world of IT and computing, including Sir Tim Berners-Lee, Donald Knuth, Linus Torvalds, Jimmy Wales, Grady Booch, Steve Wozniak, Vint Cerf, Karen Spärck Jones and Dame Stephanie Shirley. With representatives from areas as diverse as programming, development, hardware, ... Leer más

    $67 MXN

  • Infinite Possibility

    Creating Customer Value on the Digital Frontier

    Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world ... Leer más

    $193 MXN o gratis con Kobo Plus

  • Smart Things

    Ubiquitous Computing User Experience Design

    The world of smart shoes, appliances, and phones is already here, but the practice of user experience (UX) design for ubiquitous computing is still relatively new. Design companies like IDEO and frogdesign are regularly asked to design products that unify software interaction, device design and service design -- which are all the key components of ubiquitous computing UX -- and practicing ... Leer más

    $502 MXN