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Oxford Quick Reference Serie de eBooks

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  • A Dictionary of Media and Communication

    de Daniel Chandler, Rod Munday ...
    Series series Oxford Quick Reference
    This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have ... Leer más

    $229 MXN

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  • Steven Moffat's Doctor Who 2010, The Critical Fan's Guide to Matt Smith's First Series (Unauthorized)

    Steven Moffat’s Doctor Who, #1

    de Kevin Mahoney ...
    Series Libro 1 - Steven Moffat’s Doctor Who
    At over 75,000 words, this is the most comprehensive analysis of Doctor Who series 5 produced so far. Steven Moffat's first series as showrunner for Doctor Who deserves such a thorough examination, as it is arguably the most intricate ever produced. Indeed, there were many innovations in 2010, with the successful introduction of the youngest Doctor ever (Matt Smith), and the contentious redesign ... Leer más

    $69 MXN

  • The Content Trap

    A Strategist's Guide to Digital Change

    de Bharat Anand ...
    “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To ... Leer más

    $202 MXN

  • Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results

    de Denny F. Strigl, Frank Swiatek ...
    Learn from the executive who made Verizon Wireless #1 what it takes to drive results, develop people, and build careers“***Happy employees don't make good results; good results make happy employees.***” This is one of the rules that helped Denny Strigl to transform Verizon Wireless from a regional carrier into a billion-dollar behemoth during his 20 years as president and CEO. Strigl's long ... Leer más

    $434 MXN

  • Ground Wars

    Personalized Communication in Political Campaigns

    de Rasmus Kleis Nielsen ...
    Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of ... Leer más

    $458 MXN

  • Instant Songwriting: Musical Improv from Dunce to Diva Part 2 (Decent Level)

    de Nancy Howland Walker ...
    Instant Songwriting is the ultimate how-to book for musical improvisers and an excellent resource for songwriters. With over two decades of musical improv experience, Nancy Howland Walker guides you with clear, logical and fun step-by-step exercises, from the very basics of putting a song together, to highly advanced song techniques.Whether you are new to the art form or experienced, your songs ... Leer más

    $69 MXN

  • The Art of the Book Proposal

    de Eric Maisel ...
    Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great ... Leer más

    $91 MXN

  • The Logic of Connective Action

    Digital Media and the Personalization of Contentious Politics

    de W. Lance Bennett, Alexandra Segerberg ...
    Series series Cambridge Studies in Contentious Politics
    The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated. In many of ... Leer más

    $536 MXN

  • The Power and the Story

    The Global Battle for News and Information

    de John Lloyd ...
    In this sweeping global survey, one of Britain's most distinguished journalists and media commentators analyses for the first time the state of journalism worldwide as it enters the post-truth age.In this sweeping global survey, one of Britain's most distinguished journalists and media commentators analyses for the first time the state of journalism worldwide as it enters the post-truth age.From ... Leer más

    $212 MXN o gratis con Kobo Plus

  • Clash of the Financial Pundits: How the Media Influences Your Investment Decisions for Better or Worse

    de Joshua M. Brown, Jeff Macke ...
    HOW TO SEPARATE THE NEWS FROM THE NOISE: WHAT EVERY INVESTOR NEEDS TO KNOWThere is no shortage of financial advice these days. From cocky cable pundits to nattering news columnists to off-grid online bloggers, there are more so-called experts than ever before--and the noise can be downright deafening.This no-bull, bottom-line guide from "The Reformed Broker" Josh Brown and Yahoo Finance's Jeff ... Leer más

    $323 MXN

  • Death Date Analysis

    Vital Topics [Numerology], #1

    de Prasant Nair ...
    Series Libro 1 - Vital Topics [Numerology]
    Philip Hoffman's accidental death by drug use seems to be controlled by his birth numerology, like in case of other persons. His birth details had the 'dual' nature.One more person dies this year, reinforcing our 'death date' calculation method/logic beyond perfection......again! ... Leer más

    $17 MXN

  • Optimizing AdWords

    A Guide to Using, Mastering, and Maximizing Google AdWords

    de Paige Miller ...
    Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from ... Leer más

    $1,221 MXN