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PR In Practice Serie de eBooks

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  • Writing Skills for Public Relations

    Style and Technique for Mainstream and Social Media

    de John Foster ...
    Series series PR In Practice
    Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Leer más

    $666 MXN

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  • The Chasm Companion

    A Fieldbook to Crossing the Chasm and Inside the Tornado

    de Paul Wiefels ...

    $262 MXN

  • Writing A Report, 9th Edition

    How to Prepare, Write & Present Really Effective Reports

    de John Bowden ...
    Now in its 9th edition, this extensively revised and updated handbook explains how you can write reports that will be: * Read without unnecessary delay * Understood without undue effort Accepted, and where applicable, acted upon / Divided into three parts, the book looks in detail firstly at the practical side of report writing: * Preparation and planning * Collecting and handling information * ... Leer más

    $310 MXN

  • Making the News

    Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

    de Kathleen Rake ...
    You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Leer más

    $101 MXN

  • The Marketing Gurus

    Lessons from the Best Marketing Books of All Time

    de Chris Murray, Soundview Executive Book Summaries Eds. ...
    Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Leer más

    $91 MXN

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $384 MXN

  • Executive Charisma: Six Steps to Mastering the Art of Leadership

    de D. A. Benton ...
    A proven six-step process for acquiring the style, flair, and credibility needed to make it to the topAccording to a recent Wall Street Journal article, managers who do not exude an allencompassing self-confidence, style, poise, and energy, in short, "executive presence," are highly unlikely to make it to the corner office. Unfortunately, the vast majority of managers, even the most talented and ... Leer más

    $222 MXN

  • Complete Ukrainian Beginner to Intermediate Course

    Learn to read, write, speak and understand a new language with Teach Yourself

    de Olena Bekh, James Dingley ...
    **This product is most effective when used in conjunction with the corresponding audio support, which is sold separately as a double CD (ISBN: 9781444104141)- You can also purchase the paperback book and double CD as a pack (ISBN: 9781444104134)- (copy and paste the ISBN number into the search bar to find these products)Are you looking for a complete course in Ukrainian which takes you ... Leer más

    $451 MXN

  • Write Persuasive Copy: Flash

    de Jonathan Gabay ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. ... Leer más

    $86 MXN

  • Biography of an Idea

    The Founding Principles of Public Relations

    de Edward L. Bernays ...
    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Leer más

    $193 MXN o gratis con Kobo Plus

  • 3 Easy Outlines for Ghostwriters

    de J.S. Menefee ...
    As a ghostwriter, you’re paid for the volume of writing you do. When you take on a freelancing contract to write a book, the single biggest way to increase writing speed—and therefore income—is to outline the story.With a good novel outline, you know exactly where to begin, you know the ending, and you know the steps in between. Once you see how to outline your novel well, and do it fast, you’ll ... Leer más

    $17 MXN o gratis con Kobo Plus

  • Joseph Stiglitz

    Nobel Prize-winning economist and information economics pioneer

    de 50minutes ...
    Series Libro 4 - Economic Culture
    Economist and Nobel Prize winnerThis book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.In 50 minutes you will be able to:• Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach• Identify the impact his work had on both economics and politics, and the new concepts and tools that he ... Leer más

    $250 MXN o gratis con Kobo Plus