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  • Direct Response Site Design

    Site Design, #1

    Series Libro 1 - Site Design
    "Unlock the secrets to effective Direct Response Site Design with our comprehensive ebook. Gain invaluable insights into optimizing your website for maximum conversions and increased customer engagement. Discover expert strategies to improve your site's user experience, enhance its visual appeal, and streamline navigation to drive higher organic traffic. Our ebook offers practical tips and step-by ... Leer más

    $86 MXN

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  • Writing Is Designing

    Words and the User Experience

    Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing. ... Leer más

    $666 MXN

  • Google Analytics Breakthrough

    From Zero to Business Impact

    A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google ... Leer más

    $673 MXN

  • Economics of Code

    de Alex Cowan ...
    Series Libro 1 - Advanced Product Management Series
    Product Management is undergoing a revolution. Are you ready?When software has become cheaper and faster to build than ever before, and as AI is poised to massively disrupt the pace of development even further, Product Managers need to be able to adaptively decide how to deliver value with their teams. Today, that means continuously figuring out what to build and how to build it to get the ... Leer más

    $172 MXN

  • Web Form Design

    Filling in the Blanks

    Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know ... Leer más

    $697 MXN

  • Digital Project Management

    The Complete Step-by-Step Guide to a Successful Launch

    de Taylor Olson ...
    The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects ... Leer más

    $619 MXN

  • Hello, Startup

    A Programmer's Guide to Building Products, Technologies, and Teams

    This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.Hello, ... Leer más

    $250 MXN

  • Designing UX: Forms

    Create Forms That Don't Drive Your Users Crazy

    A recent study found that on average, designing a form to have a great user experience almost doubled the rate of successful first-time completions. For example, Ebay made an additional $USD 500 million annually from redesigning just the button on one of their mobile form screens.More conversions, fewer dissatisfied users, better return on investment. Can you afford not to improve your forms' user ... Leer más

    $339 MXN o gratis con Kobo Plus

  • Docs for Developers

    An Engineer’s Field Guide to Technical Writing

    Series series Professional and Applied Computing (R0)
    Learn to integrate programming with good documentation. This book teaches you the craft of documentation for each step in the software development lifecycle, from understanding your users’ needs to publishing, measuring, and maintaining useful developer documentation.Well-documented projects save time for both developers on the project and users of the software. Projects without adequate ... Leer más

    $980 MXN

  • Designing Connected Content

    Plan and Model Digital Products for Today and Tomorrow

    Series series Voices That Matter
    With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a ... Leer más

    $421 MXN

  • How to Build a SaaS Business: A Step-by-Step Guide to Starting and Operating a Software Company

    de Einar Uvslokk ...
    SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating ... Leer más

    $137 MXN

  • Starting and Running an Online Business For Dummies, UK Edition

    The fast and easy way to start and run an online businessStarting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are ... Leer más

    $337 MXN