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de Georges Guelfand ...

Series series Societing
How can qualitative studies meet the challenges posed by new communications technologies and changes in consumer behaviour and attitudes? What is the impact of neuroscience research, the internet, social networks, emerging communities - of current and future scientific, technological and societal changes - on our methods?In an ever changing world, how to analyse and optimize a marketing or ... Leer más

$279 MXN

How can qualitative studies meet the challenges posed by new communications technologies and changes in consumer behaviour and attitudes? What is the impact of neuroscience research, the internet, social networks, emerging communities - of current and future scientific, technological and societal changes - on our methods?In an ever changing world, how to analyse and optimize a marketing or
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Think Well & Prosper

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Few people devote time to think about, or to improve, their thinking processes, preferring, instead, to focus on outcomes—decisions, plans, conclusions, and judgments—that so preoccupy the North American psyche. This fixation on the latter stages of thinking is backwards and responsible, in large part, for results that are not always optimal. Think Well & Prosper provides insights into the ... Leer más

$164 MXN o gratis con Kobo Plus

Few people devote time to think about, or to improve, their thinking processes, preferring, instead, to focus on outcomes—decisions, plans, conclusions, and judgments—that so preoccupy the North American psyche. This fixation on the latter stages of thinking is backwards and responsible, in large part, for results that are not always optimal. Think Well & Prosper provides insights into the
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Thomas Jefferson once said, “If two individuals get together and exchange a dollar, they each walk away with one dollar. If the same individuals get together and exchange an idea, they both walk away with two ideas.” In many ways, this statement expresses the vastly generative potential or “economics” of modeling.Modeling is the process of taking a complex event or phenomenon and breaking it into ... Leer más

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Thomas Jefferson once said, “If two individuals get together and exchange a dollar, they each walk away with one dollar. If the same individuals get together and exchange an idea, they both walk away with two ideas.” In many ways, this statement expresses the vastly generative potential or “economics” of modeling.Modeling is the process of taking a complex event or phenomenon and breaking it into
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This innovative and unique textbook describes change as a socially constructed process, reinforced by the interactions of employees at all levels. Including video and audio resources, it emphasises the fact that change is an on-going phenomenon: not an event that will soon be over once the consultants have left, but a permanent feature of an adaptable organisation.This novel theoretical ... Leer más

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This innovative and unique textbook describes change as a socially constructed process, reinforced by the interactions of employees at all levels. Including video and audio resources, it emphasises the fact that change is an on-going phenomenon: not an event that will soon be over once the consultants have left, but a permanent feature of an adaptable organisation.This novel theoretical
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How to Write a Better Thesis

de David Evans, Paul Gruba, Justin Zobel ...

Series series Computer Science (R0)
From proposal to examination, producing a dissertation or thesis is a challenge. Grounded in decades of experience with research training and supervision, this fully updated and revised edition takes an integrated, down-to-earth approach drawing on case studies and examples to guide you step-by-step towards productive success.Early chapters frame the tasks ahead and show you how to get started. ... Leer más

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Personality represents a whole person. Individuals differ from each other on the basis of personality. Personality refers to the set of traits and behaviors that characterize an individual. Personality will mean how people affect others and how they understand and view themselves, as well as their pattern of inner and outer measurable traits and the person-situation interaction.
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The Future of the MBA

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Gestalt Psychology for Marketing and Leadership

Influence customer perceptions and make your advertising more memorable

de 50minutes ...

Series Libro 7 - Management & Marketing
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$250 MXN o gratis con Kobo Plus

Influence customer perceptions and make your advertising more memorable!This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain• Learn how you
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Young at Art is a practical guide to playbuilding for teachers working with students at an upper primary and secondary level. Focusing on an area often neglected in traditional drama text books, the book covers the process of devising drama, and the teacher’s role in facilitating students to collectively become playwrights, actors, designers, directors and critics of their ensemble work. The
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Young at Art