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Propaganda

The Basics

de Nathan Crick ...

Series series The Basics
This concise and accessible guide makes clear the ubiquity of propaganda so that readers can understand its function in all layers of society, for both good or for ill, and ultimately use it to make their own voice heard.Propaganda often appears as a paradoxical art: modern society is awash in propaganda and yet many deny consuming it. Using short, easy to understand examples drawn from politics, ... Leer más

$499 MXN

This concise and accessible guide makes clear the ubiquity of propaganda so that readers can understand its function in all layers of society, for both good or for ill, and ultimately use it to make their own voice heard.Propaganda often appears as a paradoxical art: modern society is awash in propaganda and yet many deny consuming it. Using short, easy to understand examples drawn from politics,
... Leer más

Five Minds for the Future

de Howard Gardner ...

We live in a time of relentless change. The only thing that's certain is that new challenges and opportunities will emerge that are virtually unimaginable today. How can we know which skills will be required to succeed?In Five Minds for the Future, bestselling author Howard Gardner shows how we will each need to master "five minds" that the fast-paced future will demand:The disciplined mind, to ... Leer más

$347 MXN o gratis con Kobo Plus

We live in a time of relentless change. The only thing that's certain is that new challenges and opportunities will emerge that are virtually unimaginable today. How can we know which skills will be required to succeed?In Five Minds for the Future, bestselling author Howard Gardner shows how we will each need to master "five minds" that the fast-paced future will demand:The disciplined mind, to
... Leer más
The Constitution of Knowledge

A Defense of Truth

de Jonathan Rauch ...

Arming Americans to defend the truth from today's war on factsIn what could be the timeliest book of the year, Rauch aims to arm his readers to engage with reason in an age of illiberalism.-*Newsweek*A New York Times Book Review Editors' ChoiceDisinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to ... Leer más

$429 MXN

Arming Americans to defend the truth from today's war on factsIn what could be the timeliest book of the year, Rauch aims to arm his readers to engage with reason in an age of illiberalism.-*Newsweek*A New York Times Book Review Editors' ChoiceDisinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to
... Leer más
The Idealist: Your Guide to the INFP Personality Type

de Jaroslaw Jankowski ...

Discover a compendium of knowledge on the idealist – INFP personality type! As you explore this book, you will find the answer to a number of crucial questions:* How do idealists think and what do they feel? How do they make decisions? How do they solve problems? What makes them anxious? What do they fear? What irritates them?* Which personality types are they happy to encounter on their road ... Leer más

$86 MXN

Discover a compendium of knowledge on the idealist – INFP personality type! As you explore this book, you will find the answer to a number of crucial questions:* How do idealists think and what do they feel? How do they make decisions? How do they solve problems? What makes them anxious? What do they fear? What irritates them?* Which personality types are they happy to encounter on their road
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Framers

Human Advantage in an Age of Technology and Turmoil

de Kenneth Cukier, Viktor Mayer-Schönberger, Francis de Véricourt ...

“Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use.”—ForbesFrom pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented ... Leer más

$186 MXN

“Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use.”—ForbesFrom pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented
... Leer más
Post-Truth

The New War on Truth and How to Fight Back

de Matthew d'Ancona ...

Welcome to the Post-Truth era— a time in which the art of the lie is shaking the very foundations of democracy and the world as we know it. The Brexit vote; Donald Trump’s victory; the rejection of climate change science; the vilification of immigrants; all have been based on the power to evoke feelings and not facts. So what does it all mean and how can we champion truth in in a time of lies and ... Leer más

$289 MXN

Welcome to the Post-Truth era— a time in which the art of the lie is shaking the very foundations of democracy and the world as we know it. The Brexit vote; Donald Trump’s victory; the rejection of climate change science; the vilification of immigrants; all have been based on the power to evoke feelings and not facts. So what does it all mean and how can we champion truth in in a time of lies and
... Leer más
Thinking Like Your Editor

How to Write Great Serious Nonfiction and Get It Published

de Susan Rabiner, Alfred Fortunato ...

Distilled wisdom from two publishing pros for every serious nonfiction author in search of big commercial success.Over 50,000 books are published in America each year, the vast majority nonfiction. Even so, many writers are stymied in getting their books published, never mind gaining significant attention for their ideas—and substantial sales. This is the book editors have been recommending to ... Leer más

$211 MXN

Distilled wisdom from two publishing pros for every serious nonfiction author in search of big commercial success.Over 50,000 books are published in America each year, the vast majority nonfiction. Even so, many writers are stymied in getting their books published, never mind gaining significant attention for their ideas—and substantial sales. This is the book editors have been recommending to
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Techniques Of Propaganda And Persuasion

de Magedah Shabo ...

Open your eyes to the ways that the media tries to influence you with the most complete introduction to propaganda available, Techniques of Propaganda and Persuasion. Part I examines eleven of the most popular techniques, including Card Stacking, False Dilemmas, and the power of the Bandwagon. Part II explores the uses, both positive and negative, of propaganda and teaches the reader how to ... Leer más

$150 MXN

Open your eyes to the ways that the media tries to influence you with the most complete introduction to propaganda available, Techniques of Propaganda and Persuasion. Part I examines eleven of the most popular techniques, including Card Stacking, False Dilemmas, and the power of the Bandwagon. Part II explores the uses, both positive and negative, of propaganda and teaches the reader how to
... Leer más
Changing Minds

The Art and Science of Changing Our Own and Other Peoples Minds

de Howard Gardner ...

Series series Leadership for the Common Good
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to ... Leer más

$347 MXN o gratis con Kobo Plus

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to
... Leer más
The Strategist: Your Guide to the INTJ Personality Type

de Jaroslaw Jankowski ...

Discover a compendium of knowledge on the strategist – INTJ personality type! As you explore this book, you will find the answer to a number of crucial questions:* How do strategists think and what do they feel? How do they make decisions? How do they solve problems? What makes them anxious? What do they fear? What irritates them?* Which personality types are they happy to encounter on their road ... Leer más

$86 MXN

Discover a compendium of knowledge on the strategist – INTJ personality type! As you explore this book, you will find the answer to a number of crucial questions:* How do strategists think and what do they feel? How do they make decisions? How do they solve problems? What makes them anxious? What do they fear? What irritates them?* Which personality types are they happy to encounter on their road
... Leer más
Influence

Understand it, Use it, Resist it

de Justin Hempson-Jones ...

One of the government’s former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want.Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others – just as others use it change yours.We have been perfecting our influence for millions of years, but in the last 20 years ... Leer más

$292 MXN

One of the government’s former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want.Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others – just as others use it change yours.We have been perfecting our influence for millions of years, but in the last 20 years
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Reflections on Character and Leadership

On the Couch with Manfred Kets de Vries

de Manfred F. R. Kets de Vries ...

Reflections on Character and Leadership is the first of the three books in the Manfred kets de Vries on the Couch series.Here, Kets de Vries looks at entrepreneurship, the pathology of leadership, and the personality of the leader. The reader will visit the disturbed inner worlds of leaders like Alexander the Great, Shaka Zulu and Robert Maxwell, discover how to distinguish between a cold fish and ... Leer más

$598 MXN

Reflections on Character and Leadership is the first of the three books in the Manfred kets de Vries on the Couch series.Here, Kets de Vries looks at entrepreneurship, the pathology of leadership, and the personality of the leader. The reader will visit the disturbed inner worlds of leaders like Alexander the Great, Shaka Zulu and Robert Maxwell, discover how to distinguish between a cold fish and
... Leer más

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The Basics Serie de eBooks

Propaganda

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Five Minds for the Future

The Constitution of Knowledge

The Idealist: Your Guide to the INFP Personality Type

Framers

Post-Truth

Thinking Like Your Editor

Techniques Of Propaganda And Persuasion

Changing Minds

The Strategist: Your Guide to the INTJ Personality Type

Influence

Reflections on Character and Leadership