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Visual Communication Serie de eBooks

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  • An Introduction to Visual Communication

    From Cave Art to Second Life (2nd edition)

    de Susan B. Barnes ...
    Series Libro 7 - Visual Communication
    Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This ... Leer más

    $947 MXN

  • Branding as Communication

    de Susan B. Barnes ...
    Series Libro 5 - Visual Communication
    Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business ... Leer más

    $947 MXN

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    de Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

    $318 MXN

  • The Brand Gap, Revised Edition

    de Marty Neumeier ...
    Series series AIGA Design Press
    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Leer más

    $471 MXN

  • Remote Work Revolution

    Succeeding from Anywhere

    de Tsedal Neeley ...
    LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of ZoomHarvard Business School professor and ... Leer más

    $318 MXN

  • The Leader's Guide to Storytelling

    Mastering the Art and Discipline of Business Narrative

    de Stephen Denning ...
    Series Libro 379 - Jossey-Bass Leadership Series
    How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative ... Leer más

    $431 MXN

  • The Digital Divide

    Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

    de Mark Bauerlein ...
    This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Leer más

    $91 MXN

  • The Leader's Guide to Storytelling

    Mastering the Art and Discipline of Business Narrative

    de Stephen Denning ...
    Series Libro 39 - Jossey-Bass Leadership Series
    In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using ... Leer más

    $336 MXN

  • How to Write the Perfect Personal Statement

    de Mark Alan Stewart ...
    The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for ... Leer más

    $108 MXN

  • Evil by Design

    Interaction Design to Lead Us into Temptation

    de Chris Nodder ...
    How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable ... Leer más

    $565 MXN

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edición de Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Leer más

    $768 MXN

  • Great Applications for Business School, Second Edition

    de Paul Bodine ...
    Get into the elite professional school of your dreams with a college application that will capture the attention of admission boards!Business school essays and admissions interviews are perhaps the most challenging parts of being an MBA candidate. With competition to the nation's top business schools being so fierce, you must stand out. Great Applications for Business School helps you play up ... Leer más

    $297 MXN