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Wiley CIO Serie de eBooks

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  • Digital Disciplines

    Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

    de Joe Weinman ...
    Series series Wiley CIO
    Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovationHow does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the ... Leer más

    $437 MXN

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  • The Four

    The Hidden DNA of Amazon, Apple, Facebook, and Google

    de Scott Galloway ...
    **NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.**For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of ... Leer más

    $141 MXN

  • The Soul of A New Machine

    de Tracy Kidder ...
    Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry.Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not ... Leer más

    $156 MXN

  • Technology-as-a-Service Playbook

    How to Grow a Profitable Subscription Business

    de Thomas Lah, J. B. Wood ...
    Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable ... Leer más

    $150 MXN o gratis con Kobo Plus

  • The Search

    How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

    de John Battelle ...
    This updated edition of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human ... Leer más

    $206 MXN

  • iOS Programming: Starter Guide: What Every Programmer Needs to Know About iOS Programming

    de Jason Scotts ...
    What Every Programmers Need To Know About iOS Programming Exposed! iOS Programming: Starter Guide: What Every Programmer Needs to Know About iOS Programming is a precise and concise book for any programmmer to get a quick grasp of the intricacies of iOS and how to master it quickly. The book covers:- Chapter 1- What is iOS SDK? Chapter 2- How Do You Get Started With ios- C Programming? Chapter 3- ... Leer más

    $78 MXN

  • The Tetris Effect

    The Game that Hypnotized the World

    de Dan Ackerman ...
    The definitive story of a game so great, even the Cold War couldn't stop itTetris is perhaps the most instantly recognizable, popular video game ever made. But how did an obscure Soviet programmer, working on frail, antiquated computers, create a product which has now earned nearly 1 billion in sales? How did a makeshift game turn into a worldwide sensation, which has been displayed at the Museum ... Leer más

    $235 MXN

  • Platform Ecosystems

    Aligning Architecture, Governance, and Strategy

    de Amrit Tiwana ...
    Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit ... Leer más

    $538 MXN

  • Social Networking in Recruitment

    de Amanda Belton ...
    Become a professional social networking expert and give your organization a cost-effective advantage in the hiring market. Social networks have opened up whole new channels of communication between prospective employees and employers. They provide perfect opportunities to build a strong relationship with potential employees that ensures investment in recruitment is targeted towards a successful, ... Leer más

    $328 MXN o gratis con Kobo Plus

  • Creating Strategic Value through Financial Technology

    de Jay D. Wilson Jr. ...
    Series series Wiley Finance
    Lessons in innovation from key FinTech trends and successesCreating Strategic Value through Financial Technology explores the growing Financial Technology (FinTech) industry to provide insight on how traditional financial institutions and FinTech companies can boost innovation and enhance valuation in a complex regulatory environment. In plumbing the depth and breadth of several niches within in ... Leer más

    $855 MXN

  • The IT Project Management Answer Book

    de David Pratt PMP ...
    Zero in on the answers to your IT project management questionsWith constrained schedules and anxious stakeholders eager for results, the typical IT project team doesn't have the luxury of wading through lengthy tomes to find solutions. The IT Project Management Answer Book guides you to the specific answers you need to successfully conduct and complete your IT project.Written in an easy-to-use ... Leer más

    $722 MXN

  • Beginning AutoCAD® 2015

    de Cheryl R. Shrock, Steve Heather ...
    This is the right book for users if they’re new to AutoCAD or want to brush up on the basics, they’re looking for a clear, no nonsense, easy-to-follow text, or they want to learn AutoCAD quickly and easily. All exercises print easily on a standard 8 ½” x 11” printer. For use with the PC version of AutoCAD 2015 only.New Features include …· The “New Tab” page containing two sliding content frames – ... Leer más

    $871 MXN