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Transformations eBook Series

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  • Advertising and Consumer Citizenship

    Gender, Images and Rights

    by Anne M. Cronin ...
    Series series Transformations
    Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, ... Read more

    RM 286.16

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  • Brandwashed

    Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

    by Martin Lindstrom ...
    Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.Lindstrom reveals eye opening details such as how ... Read more

    RM 115.59

  • Affiliate Marketing

    The Complete Affiliate Marketing Handbook

    by Thrivelearning Institute Library ...
    Series series How to Master Affiliate Marketing
    When it comes to going into business online, one of the easiest and most lucrative methods is through Affiliate Marketing. This is because becoming an affiliate marketer requires no experience, no website and simple promotional techniques that will convert prospective buyers into customers.A person can become an affiliate for just about anything from digital products to flowers and everything in ... Read more

    RM 3.88

  • Mad Men & Bad Men

    What Happened When British Politics Met Advertising

    by Sam Delaney ...
    From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic?Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns ... Read more

    RM 41.39

  • The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

    by John Bester ...
    Copywriting is often described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy services or products. Learn the fundamentals you'd need to learn to write effective ... Read more

    RM 11.72 or Free with Kobo Plus

  • Explorations in Critical Studies of Advertising

    Edited by James F. Hamilton, Robert Bodle, Ezequiel Korin ...
    Series series Routledge Research in Cultural and Media Studies
    This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical ... Read more

    RM 235.20

  • Telemarketing Success - What Everyone Who Makes Cold Calls Should Know...

    by Aaron Chase ...
    Being a salesman is hard. Many people fail at it. However being a successful telemarketer is extremely hard, many people quit. Learn how to become a better telemarketer right now, today... ... Read more

    RM 11.72

  • FB Bullseye

    Targeted Traffic From the World's Largest Website

    by Thrivelearning Institute Library ...
    Series series How to Master Social Networks
    Convert FB viewers to income-generating buyers while you smile - checking your bank balance online.Facebook is currently the world’s largest social media website, with more than 500 million active users logging into their Facebook account every single day! With millions of daily visitors, and its community continuing to grow each day, it’s a powerful tool that should be an integral part of your ... Read more

    RM 3.88

  • Sensible Small Business Advertising

    Successfully Building Your Business with Effective Advertising

    by Jack Stephens ...
    Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an ... Read more

    RM 15.64