In the modern business world, distribution is king.Impactful products and extraordinary ideas are no longer enough to guarantee success for today's digital creators. To improve sales, gain influence, increase engagement, and make an impact, how and where you distribute your work is more important than the work itself.In Create Once, Distribute Forever, digital marketing strategist Ross Simmonds provides a comprehensive guide for u...

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.Most busine...

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild**'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing compani...

Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don't stumble around in the dark when you could be...

You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on m...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade.In Web Copy That Sells, you’ll gai...

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ mark...

Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this lea...

If You’ve Always Dreamed about owning a Charming Store and Selling Unique Items, but Lack the Funds and Space to Do So, Keep Reading and Take the First Step Toward Making this Dream Come True!Dropshipping is a go-to method for anyone who wants to upgrade his or her budget without investing a crazy amount of money to start a business.This incredible platform provides you with an opportunity to own a store, without worrying about the logistics of it such as s...

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audien...

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses.In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople t...

"An instruction manual for developing your personal brand and then leveraging that brand to command your career" by the New York Times bestselling author ( New York Post).From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a "personal branding guru," comes a guide detailing how to survive the modern job hunt and thrive in the digital age.Packed with expert insights and concrete, step...