Winner of the Axiom Award for best leadership bookHow many times have you arrived at work, exchanged greetings with your colleagues, attended a meeting or two, and then sat down at your desk overcome by the incredible feeling that you were surrounded by geniuses?If you're like most people, caught up in the stress of work and everyday life, the answer is a resounding "never!" But that's all about to change.In Surrounded by Geniuses, Alan Gre...

We live in a world filled with strangers, and most of us are conditioned to fear or at least avoid people we dont know or understand, who might pose a threat, force us out of our comfort zones, or challenge us to question the beliefs and habits we hold dear. Most of us assume that strangers are a problem rather than an opportunity to learn, grow, and reach our full potential, and this view translates to our belief that the people we know best are the real keys to our success. But what if t...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.You don't have to wait until you retire to get the relaxing, worry-free life you want. All it takes is a change in lifestyle, and you can b...

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if Jim Collins rated you a ‘Level 5 leader?’ In this book, you’ll find 21 simple and powerful str...

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marke...

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.They al...

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to cr...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled wi...

Today, women make 80% of all purchasing decisions. In Eveolution, Faith Popcorn and Lys Marigold show that you cannot succeed in business or successfully start one without understanding how to market to women. No matter what your product is, they reveal why women must be your chief target.

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Do you want to maximize your time and resources to work more productively? Smarter Faster Better reveals the secrets of some of the world's...

According to Robert Kriegel, the only way to suceed in today's business climate is to break away from old modes, myths and mindsets and re-think, re-define and re-invent the rules that govern the game. Here, he encourages the adoption of new strategies to increase performance levels.