For PR Industry BeginnersAmy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and bui...

PR That Works SmarterMost PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says old-school media coverage will even benefit you?Today's approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership into the very fiber of PR. Pouring decades of experience int...

This volume in the AAPS Advances series covers various quality, safety and clinical aspects of drug development that are relevant to new and/or generic drugs containing a complex mixture of molecules. Specific topics discussed include: raw materials sourcing; manufacturing controls; characterization; identification of critical product quality components and attributes; identification of impurities, particularly as they bear on toxicity and immunogenicity; clinical trial study design consid...

“Biobetters: Protein Engineering to Approach the Curative” discusses the optimization of protein therapeutic products for treatment of human diseases. It is based on the fact that though numerous important therapeutic protein products have been developed for life threatening and chronic diseases that possess acceptable safety and efficacy profiles, these products have generally not been reexamined and modified for an improved clinical performance, with enhancements both to safety and effic...

Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don't stumble around in the dark when you could be...

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel.Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from su...

Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects.In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.Merging new strategies with proven practices that unfortunately many have given up (much to th...

Do you like the idea of working from home and owning your own business... but you're just not sure where to start?Are you thinking about becoming a freelance writer or editor, and wondering if that type of work is right for YOU?Have you done a little research into freelancing and found it altogether too overwhelming... so that you have more questions now than you initially started out with?This book can help!The Business of Writi...

The LinkedIn insider’s guide to how the new job search really works—and how to make it work for you.No one disputes that LinkedIn is the world’s biggest job market. So it’s about time that someone with the inside scoop explained how to make the most of it. Here, from two LinkedIn experts and former employees, is the definitive guide that demystifies the massive site and gives every reader—from the newly minted college graduate to the midlife career-changer—the most...

Master today’s most powerful marketing tool for instant customer engagement!Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than...

In his twenty years as a freelance journalist, Jeremy Dillahunt learned a thing or two about job seeking. Chief among them was one undeniable fact—the Internet has changed everything. The old rules no longer apply and if you want to get hired today, your resume just doesn't work. The Internet does. So Jeremy decided to figure out how.In 2015, nearly 60 million job openings were accessible to jobseekers nationwide—thanks to the Internet. But this access is only one ...

Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming ...