How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the c...

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock 'n' roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. The "Boomer Brands" they knew and loved then, they remember to this day.

What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the "m's" in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This remarkable book features fascinating stories of 15...

A relatively new small business phenomenon is taking place in America: More couples, especially those in the boomer generation, are starting businesses together. Sometimes they do it because they've lost or left their jobs. Sometimes they want to pursue encore careers. But one thing is clear: For a couple, starting a business together presents the special challenge of combining their personal and business lives.'Let's Make Money, Honey: The Couple's Guide to Starting a Service Busi...

Review posted Nov. 15, 2011 at Bookpleasures.com: Reviewer Ekta Garg says "this immensely enjoyable novel will have readers staying awake at night to find out what happened next. This reviewer highly recommends it for anyone liking a story that contains good, old-fashioned suspense with a modern twist."First in a new environmental thriller series featuring Blackout the dog!Someone is polluting the French Broad River in Asheville, North Carolina with benzene. Retired environ...

A techno-thriller classic!This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California. Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley journalist, Erin Keliher, can make or break either product. But her loyalty shifts as she gets involved with one of the two men.Then every...

"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience dynamic, and how to match products to audiences.Leveraging the media of...

Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all of which have little or no cost associated with them.The strategy was developed by bran...

In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get—and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:Delegate the right work to the right employeeMotivate people to outperform the competitionEstablish and empower effective teamsManage multiple projects and stay on trackInspire trust and ...

This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of ...

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and tech...

More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a place of business, professional advice, basic systems, getting business for your business, the im...