Book one in the Motivated Series by Brian E. Howard.If you're conducting a job search for a professional position or considering such a job search, you should read this book. Brian Howard provides a thorough, approachable guide to each of the components of a job search that will help you be the selected candidate."The Motivated Job Search - Second Edition is a practical no-nonsense guide to help job seekrs get desired job ...

Book Three in Motivated Series by Brian E. Howard.It happened. It may have been a surprise, or it could have been anticipated, but at this point, what does it matter? You lost your job. Or, the frustrations at your current job have hit the boiling point. You just can’t take it anymore! In either case, change is inevitable. But, you’re over the age of 50 and intellectually or intuitively you know your age could be a factor in your job search. . .and, you are right. ...

Resumes are the cornerstone to any successful job search, and this resource gives you unprecedented insight and advice from more than a dozen of the most experienced and award-winning resume and LinkedIn profile writers in the industry.Get inside the minds of these writers to learn how to create impactful materials that get you interviews and job offers. Learn how they think about keywords, titling, branding, accomplishments, format, color, design, and a host of ot...

Book Four in Motivated Series by Brian E. Howard.Job search expert, Brian E. Howard, has been helping job seekers for over 25 years. From that depth of experience, Brian wrote The Motivated Job Search Workbook, which contains thought-provoking questions and exercises that correlate directly with Brian's job search books: The Motivated Job Search and Over 50 and Motivated!Conducting a job search can be a daunting task, especially i...

**Book Six in Motivated Series by Brian E. Howard.There are over 120 pieces of sage advice quoted throughout the book on how to effectively conduct a job search, write a powerful resume and LinkedIn profile,cover letters, and other communications.**The Motivated College Graduate is the most comprehensive job search book written for the recent college graduate. It discusses real life job search issues facing today's college graduate.The book provides unprece...

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. H...

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, youll learn ways to:Craft the right positioning and messaging for your prospective customers.Communicate with your customers in ...

Too many organizations believe if messages are going out, they're getting through. This mistaken belief is costing them in terms of operational excellence and customer service. Employees today are being drowned in information that is not filtered, prioritized or put into context, so important messages are being lost or simply ignored by an overwhelmed and skeptical workforce. But with the right guiding principles, tools and strategies, you can create a highly effective internal communicati...

If you only read one “product management” book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful business-to-business (B2B) organizations seem to understand: Product management is more about building multi-product solutions that have higher value to businesses and their customers than it is about building great products for individual u...

The Proven Approach to Prospecting for the Long Sales CycleIt's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions. In short, you need to be customer-centric. This revolutionary new guid...

Transform your IT project and make change stick with this step-by-step guide. In today's fast-paced world of change, companies expect you to do more, with less. Drawing on over a decade of Change Management experience as a consultant with Fortune 500 companies including IBM and NCR, Emily Carr shares the secrets to making change happen smoothly. If your company is like most, the number one reason that projects have failed over the years don't have to do with technology. They have to do wit...

The Institute Way outlines a practical step-by-step process to formulate and execute strategy in business, government and not-for-profit organizations. The book details how to manage and adapt to reach a higher level of performance using a methodology that blends strategic planning, performance measurement and change management into a simple, disciplined framework that's easy to build and communicate. The publication is the brainchild of the Balanced Scorecard Institute, an organi...