Anxious Angus is the first in a planned series from the author, designed to engage readers of all ages in meaningful conversations about the emotional challenges we encounter both in childhood and throughout life. The author has chosen the pen name, C. Croft because it represents very important people in her life, people who have greatly impacted who she is and the work she performs daily. The author is a licensed mental health professional, working with individuals deeply struggl...

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, ...

Includes the First World War Illustrations Pack – 73 battle plans and diagrams and 198 photos"Reminiscences of a TA officer of the 1st Hertfordshire who served 22 months in France as company and battalion commander and finally brigade commander.When war broke out the author, a TA major, was commanding C Company of the 1st Battalion the Hertfordshire Regiment, a TA regiment. In January 1915 he succeeded to command of the battalion and in February 1916 he was appointed commande...

The Knowledge Enterprise is a unique second edition about mastering business innovation. Industry-leading companies reveal the secrets and lessons of transition leadership, the importance of customer engagement and the power of open innovation. Building on the success of the first edition, this book extensively develops the concept of the knowledge enterprise and business innovation.The knowledge enterprise identifies the critical elements of the strategies and organisational dynamics rele...

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical...

The Theory of the Firm presents a path-breaking general framework for understanding the economics of the firm. The book addresses why firms exist, how firms are established, and what contributions firms make to the economy. The book presents a new theoretical analysis of the foundations of microeconomics that makes institutions endogenous. Entrepreneurs play a central economic role by establishing firms. In turn, firms create and operate markets and organizations. The book provides innovat...

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an internal or external crisis, now more than ever brands and organizations are...

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.This edited colle...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of cr...

360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time.

What do business school graduates learn, and how helpful is it for managing in the everyday, messy reality of organisations? What does it mean to apply 'best practice', or to take up 'evidence-based management' and what kind of thinking does this imply? In Rethinking Management, Chris Mowles argues that many management courses still largely assume a linear and predictable world, when experience tells us that the opposite is the case. He questions some of the more orthodox conceptual assump...

The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and governance innovations in cooperatives and fanchising.