One key to a successful 1:1 initiative is keeping parents informed on the ins and outs of having mobile devices in the home. The Parent’s Guide to Supporting Digital Age Learners offers insight and guidance for parents facing some of the new challenges that come with mobile devices, including concerns about screen time, cyberbullying and digital footprints. This book provides advice, tools and scenarios parents can use with their children to maintain digital wellness, use social media safe...

The Mobile Learning Mindset series offers practical knowledge and strategies for successful implementation of K-12 BYOD programs and 1:1 initiatives. The six-book collection provides district leaders, principals, teachers, IT staff, educational coaches and parents with the information they need to make any mobile learning program a success.

The Mobile Learning Mindset series offers practical knowledge and strategies for successful implementation of K-12 BYOD programs and 1:1 initiatives. This six-book collection provides district leaders, principals, teachers, IT staff, educational coaches and parents with the information they need to make any mobile learning program a success. The IT Professional’s Guide to Implementation addresses the technology components necessary to support a mobile device initiative, as well as how to w...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a ...

The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

You can thrive and excel when you’re working remotely, if you adopt the mindset, habits and tech tools of professionals who are even more productive outside the office: Learn to think like a “business of one,” and that entrepreneurial mindset will transform your experience of remote work.Remote work can be satisfying and productive—once you craft a strategy that taps into the unique advantages of working from home. After a year in which many of us plunged into remo...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These i...

Discover 150 job training room–proven exercises & activities sure to reduce delivery time, increase retention and improve knowledge and skill transfer.Do you want to create a lot of training in a little time? Do you wonder how to involve your learners without wasting their time, or yours? Do you want to use your training time wisely and well?The Ten-Minute Trainer is just what you need. Written for the busy training professional, this practical, gr...

The groundbreaking, indispensable guide to rewarding work and a fulfilling life—more than ten million copies sold!For more than fifty years, What Color Is Your Parachute? has transformed the way people think about job hunting. Whether searching for that first position, recovering from a layoff, or dreaming of a career change, What Color Is Your Parachute? has shown millions of readers how to network effectively, compose impressive resumes and cove...

A modern, no-nonsense guide to getting rid of email anxiety, reclaiming your productivity, and spending more time on the work that matters.Let's face it: Email is killing our productivity. The average person checks their email 11 times per hour, processes 122 messages a day, and spends 28 percent of their total workweek managing their inbox. What was once a powerful and essential tool for doing our daily work has become a near-constant source of frustratio...

An adaptation of the business classic Getting Things Done for teenage readersThe most interconnected generation in history is navigating unimaginable amounts of social pressure, both in personal and online interactions. Very little time, focus, or education is being spent teaching and coaching this generation how to navigate this unprecedented amount of "stuff" entering their lives each day. How do we help the overloaded and distracted next generation deal...