Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, P...

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth.Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the ma...

With this practical book, AI and machine learning practitioners will learn how to successfully build and deploy data science projects on Amazon Web Services. The Amazon AI and machine learning stack unifies data science, data engineering, and application development to help level up your skills. This guide shows you how to build and run pipelines in the cloud, then integrate the results into applications in minutes instead of days. Throughout the book, authors Chris Fregly and Antje Barth ...

Companies today are moving rapidly to integrate generative AI into their products and services. But there's a great deal of hype (and misunderstanding) about the impact and promise of this technology. With this book, Chris Fregly, Antje Barth, and Shelbee Eigenbrode from AWS help CTOs, ML practitioners, application developers, business analysts, data engineers, and data scientists find practical ways to use this exciting new technology.You'll learn the generative AI project life cy...

Companies today are moving rapidly to integrate generative AI into their products and services. But there's a great deal of hype (and misunderstanding) about the impact and promise of this technology. With this book, Chris Fregly, Antje Barth, and Shelbee Eigenbrode from AWS help CTOs, ML practitioners, application developers, business analysts, data engineers, and data scientists find practical ways to use this exciting new technology.You'll learn the generative AI project life cy...