The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los A...

What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there.Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set ...

On the centennial of Joseph Mitchell's birth, here is a new edition of the classic collection containing his most celebrated pieces about New York City. Fifty years after its original publication, The Bottom of the Harbor is still considered a fundamental New York book. Every story Mitchell tells, every person he introduces, every scene he describes is illuminated by his passion for the eccentrics and eccentricities of his beloved adopted city.All of the pieces here are co...

"Essential reading for fans of Jane Jacobs, Joseph Mitchell, Patti Smith, Luc Sante, and Cheap Pierogi" —Vanity FairAn unflinching chronicle of gentrification in the twenty-first century and a love letter to lost New York by the creator of the popular and incendiary blog Vanishing New York.For generations, New York City has been a mecca for artists, writers, and other hopefuls longing to be part of its rich cultural exchange and unique social fabric. But today, modern gentr...

"A well-supported critique of therapeutic policing and, by extension, of similar paternalistic efforts to help the poor by hassling them into good behavior." — Los Angeles TimesIn his first year working in Los Angeles's Skid Row, Forrest Stuart was stopped on the street by police fourteen times. Usually for doing little more than standing there.Juliette, a woman he met during that time, has been stopped by police well over one hundred times, arrested...

This book takes it as a given that the city is made of multiple partially localized assemblages built of heterogeneous networks, spaces, and practices. The past century of urban studies has focused on various aspects—space, culture, politics, economy—but these too often address each domain and the city itself as a bounded and cohesive entity. The multiple and overlapping enactments that constitute urban life require a commensurate method of analysis that encompasses the human and non-human...

A "riveting . . . engrossing street-level recounting" of the night the lights went out in New York City in 1977 ( San Francisco Chronicle ).On July 13, 1977, there was a blackout in New York City. With the dark came excitement, adventure, and fright in subway tunnels, office towers, busy intersections, high-rise stairwells, hotel lobbies, elevators, and hospitals. There was revelry in bars and restaurants, music and dancin...

The UK population will reach 70 million by 2027. How will all these people get around? Is building more, wider roads really the solution?If you've ever studied, worked in or used transport, there's a good chance you'll have stopped one day and asked yourself 'why?'. With population numbers rising and more than three-quarters of the British population living in urban areas, cities are becoming congested – and the air increasingly stinky!In Volume 1 of Ur...

Includes a 2014 Postscript addressing Occupy Wall Street and other developments. Efforts to secure the American city have life-or-death implications, yet demands for heightened surveillance and security throw into sharp relief timeless questions about the nature of public space, how it is to be used, and under what conditions. Blending historical and geographical analysis, this book examines the vital relationship between struggles over public space and movements for social justice in the ...

Transformations vs. myopia? Survival vs. myopia? Sustainability vs. myopia? Should one stay myopic or transform marketing? Who should and how should one transform marketing in the new context? These are the questions for organizations, governments, academics and all actors in business and marketing. The solution is the dynamic marketing microchip – the mindset inside actors. This book presents marketing for the 21st century.The world has been transforming itself. Changes in the env...

While traditional welfare efforts have waned, a new style of social policy implementation has emerged dramatically in recent decades. The new style is reflected in a panoply of Community Economic Development (ced) initiatives—efforts led by locally-based organizations to develop housing, jobs, and business opportunities in low-income neighborhoods.In this book William H. Simon provides the first comprehensive examination of the evolution of Community Economic Development, complete w...

For long-time residents of Washington, DC's Shaw/U Street, the neighborhood has become almost unrecognizable in recent years. Where the city's most infamous open-air drug market once stood, a farmers' market now sells grass-fed beef and homemade duck egg ravioli. On the corner where AM.PM carryout used to dish out soul food, a new establishment markets its $28 foie gras burger. Shaw is experiencing a dramatic transformation, from "ghetto" to "gilded ghetto," where white newcomers are rehab...