In Europe each year, only a small number of large-scale mergers & acquisitions and IPOs are successful. With the mega M&A of Captain Train, shortly followed by one of the biggest European scale-up IPOs with Trainline, Daniel Beutler was fortunate enough to lead two exits within three years to join this exclusive club.In Exit Ahead, Daniel uses all this experience to set out a complete playbook on how to scale up and then achieve a successful exit. All this is written from ...

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and objectives • Plan the project • Create the work breakdown structure • Produce a workable schedule •...

Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not available in other books, that has been achieved by the select few. This unique,...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to th...

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken Wongs latest work exemplifies the unassuming and straightforward style...

Pivot your organization toward a more scalable and profitable business model.Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor...

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more of...

The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the b...

As the need for global supply chain professionals continues to grow, the desire for individuals who have earned their Certified Supply Chain Professional (CSCP) credential has become a key employer requirement and differentiator.Preparing for the APICS CSCP exam? Here we’ve brought 140+ EXAM PRACTICE QUESTIONS FOR CERTIFIED SUPPLY CHAIN PROFESSIONAL (CSCP) so that you can prepare well.Unlike other online simulation practice tests, you get an eBook version that is easy to re...

This book introduces the same process the author has used to save companies like IBM, Kodak, and DuPont billions of dollars, simply by harnessing the knowledge of suppliers.For most supply chains, cost reduction is imperative to long-term survival. Yet identifying the costs that can be eliminated?and then doing so effectively?can prove impossible without the right method. Using real-life case studies and examples, Supply Chain Cost Management takes you ste...

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the factory floor - to the strategy. In their book 'Corporate Performance Management', noted authors David Wade and Ron Recardo show companies how to craft a strategic focus and create sound busines...

*Includes News Sections on Working with Virtual Teams and Leveraging Modern TechnologiesEnables project managers to understand priorities, maximize resources, and minimize risks in order to complete projects on time and on budget.For close to three decades, Fundamentals of Project Management has helped managers tackle the complexities of the job. Succinct and easy to read, this handbook simplifies concepts, answers questions, and h...