This book covers several topics including: Chapter 1: How Important Is Customer Loyalty       Chapter 2:   Discern Where You Are In Respect To Customer Loyalty      Chapter 3:   Understand Your Target Audience And Their Needs      Chapter 4:   Supply Products Of Worth To Fulfill A Need       Chapter 5:   Make Sure Your Cust...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These i...

This national bestselling book on sales strategies and techniques is a "fast read" because "Becker knows what he's talking about" ( Business Week).Can I Have 5 Minutes of Your Time? is one of the bestselling books on sales to come along in over twenty years. The ideas and concepts inside have been used by tens of thousands of people to increase their sales performance, from the novice to the seasoned professional. Hal Becker understands that hard w...

Virtually all of the large corporations I've worked with have each spent millions of dollars ($US) installing customised sales systems and account management processes. This booklet will give you a snapshot of the core wisdom you need to adopt a 'best-practice' account management system for a few pounds (£UK) or dollars ($US).I have designed a number of sales campaign planning and management systems for complex B2B organisational relationships, i.e. several sales and sales support p...

The comprehensive 6-stage selling program from Sandler Training--"Top 20 Sales Training Company" by Selling Power MagazineCompetitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones, you need a system to win business with profitable enterprise clients, serve them effectively and grow the relationships over time.You start with Sandler Ent...

This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20+ years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical iss...

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer f...

NEW 4th EDITION!Boost your bottom line and staff morale with these practical and simple to implement ideas.After the initial success of the #1 best-seller in Australia and Taiwan; here’s the new 4th edition of Good Service is Good Business. First published by Prentice Hall/Pearson as part of the Australian Institute of Management series, Catherine DeVrye’s wisdom has stood the test of time. She has now updated and condensed sometimes complicated concepts into common sense t...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this marke...

Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "real-time" contact centres. Real-time is a big "buzzword" in the customer service field right now, and this book offers real, practical strategies for turning the call centre into a real-time operation that generates profits. These centres provide an outstanding customer experience, enhance loyalty, create new revenue, reduce expenses, and streamline the fl...

A thorough, quick-reading guide that shows anyone who uses the phone how to treat it as a service tool that directly impacts on company profits.First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life.In this book, you will be able to double your effectiveness when you learn how to:handle irate customersend those "endless" calls

Satirical parody, a 1950s-style "educational brochure" primer for new strippers.