Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline integrated digital marketing planEvaluate and app...

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campai...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go?Email marketing is one of the highest leverag...

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally.Use Online Advertising to:...

Networking is the way for finding new work. And this is done more and more online. LinkedIn has become an enormously popular network for maintaining business contacts, making it the perfect tool if you want to be found. How does LinkedIn work exactly? How can you use your online network to find a new job and new assignments? How do recruiters work and how can you use that knowledge to your advantage? All these questions are answered in this book. But it also offers a practical step-by-step...

Do you need to setup a PMO?Perhaps you want to find out more about PMO's?The PMO Manual can help with these questions and many more. The PMO Manual covers all of the important steps of designing and implementing a Project Management Office (PMO). Even including a plan on how the information can be used to implement a PMO in 4 weeks.The book contains 26 chapters that cover all of the important aspects and useful checklists. This is designed so you can quickly learn w...

Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it.One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants ...

Pick a topic, an interest or a profession. Most likely, there are established forums dedicated to that subject, where members share their passion, exchange information and help each other.Behind the scenes at virtually every successful forum is an administrator who works tirelessly to ensure that it runs smoothly and continues to grow and improve. Sometimes, these forums can grow so large that they require a team of people to be hired on a part time or full time basis.As a ...

Do you need to setup a PMO? Perhaps you want to find out more about PMO's? The PMO Manual can help with these questions and many more. The PMO Manual covers all of the important steps of designing and implementing a Project Management Office (PMO). Even including a plan on how the information can be used to implement a PMO in 4 weeks. The book contains 26 chapters that cover all of the important aspects and useful checklists. This is designed so you can quickly learn what is needed and the...

Written in an engaging and entertaining style, Agile Governance and Audit serves as an ideal introduction for auditors and risk managers.Many auditors are now encountering Agile management methodologies for the first time. This can cause problems for the audit process because the methodology is very different from traditional project approaches. Aside from the difficulties faced by the auditor, an ineffective audit can have a negative effect on an Agile project and might e...

Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.

Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly.Whether you're a rising star in the corporate world or a silver surfer, to make an impactonline you have to be able to write clearly, convincingly and in a way that emphasisesyour character too. Best-selling business author Robert Ashton and internet native JessJuby will help you communicate m...