When North Korea mounted its audacious surprise invasion of South Korea in June 1950, the world was stunned. Within 3 days, the Soviet backed North Koreans had captured the South Korean capital of Seoul and threatened to soon take over the entire country. Facing imminent defeat, the South Koreans and their American allies put out the call for urgent reinforcements. Among the first to answer were the men of the 27th British Commonwealth Brigade.Comprising units from five countries -...

In March 1944, Japan launched its audacious overland invasion of India from Burma. Taken by surprise, the British rear areas lay exposed and undefended except for the previously untested 50 Indian Parachute Brigade training in the jungle around Manipur. After a series of brutal encounter battles, the Paratroopers consolidated on the isolated Naga village of Sangshak high in the Manipur hills. Holding out against an aggressive and determined enemy, the Brigade fought off wave after wave of ...

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't tell us what will work now.Valuegraphics change everything.

An illustrated collection of essays that explores the international dimensions of the American Revolution and its legacies in both America and around the worldThe American Revolution: A World War argues that contrary to popular opinion, the American Revolution was not just a simple battle for independence in which the American colonists waged a "David versus Goliath" fight to overthrow their British rulers. Instead, the essays in the book illustrate how th...

The book follows a proven training outline, including real-life examples and exercises, to teach healthcare professionals and students how to lead effective and successful Root Cause Analysis (RCA) to eliminate patient harm.This book discusses the need for RCA in the healthcare sector, providing practical advice for its facilitation. It addresses when to use RCA, how to create effective RCA action plans, and how to prevent common RCA failures. An RCA training curriculum is also inc...

What does it mean to be an American? What are American ideas and values? American Enterprise, the companion book to a major exhibition at the Smithsonian’s National Museum of American History, aims to answer these questions about the American experience through an exploration of its economic and commercial history. It argues that by looking at the intersection of capitalism and democracy, we can see where we as a nation have come from and where we might be going in the future....

Engaging Communities in Museums is designed for museum professionals who are hungry for information about how to design experiences in partnership with their communities. Providing an overview of the many ways that museums around the world have begun to listen more attentively to their audience, the book highlights the importance of listening to community and discusses the idea of relationship-building as an entry point to relevancy.Drawing on interviews and discussions wi...

When a plane crashes in New Jersey, apparently due to a computer virus, the NTSB asks Rick Masterson, a convicted hacker, to help find the cause. Accompanied by his former professor John Cameron and FBI Agent Emma Dupres, they follow the trail to Silicon Valley in California where they are plunged into a world of corporate espionage, avarice and murder.

An account of the various units of the British special forces used during the Second World War, perfect for military enthusiasts and WWII history buffs.War Behind Enemy Lines tells the unvarnished story of British Special Forces in the Second World War. While the SAS and SBS remain household names today, there were a plethora of lesser known units, large and small, that played their part before departing the scene. Of special note was the Long Range Desert ...

The famous war correspondent delivers an edge-of-your seat account of the naval chase and battle to take out one of Hitler's most powerful warships.The Bismarck wasn't just any warship. Its guns were much stronger and more accurate than any others in its day—meaning it could easily sink enemy ships without getting in range of their fire. It was one of Hitler's most powerful weapons, and the Allied forces had to put it out of commission—before they lost the...

The Royal Marines were originally formed under the auspices of the Royal Navy to guard its sailing ships from harm. They are proud of their history and origins but the Navy heritage is fading. John Parker charts how the units have moved away from their nautical beginnings to develop, over time, into the most versatile force in the British military, containing one of their most elite brigades. The Royal Marines Commandos have, over the past few years, developed into the premier fighting org...

British commandos are among the most celebrated soldiers of the Second World War. Their daring, ingenuity and bravery have given rise to an almost legendary reputation that makes it difficult to appreciate fully their role and their true value as fighting men.Stephen Bull, in this in-depth study of commando tactics and history, seeks to dispel the myths and the misunderstandings that surround them, and he places these elite troops of 70 years ago in the context of their times. He also demo...