The follow-up to the acclaimed Organizations in the Computer Age this book, originally published in 1996, reveals that since computers had become increasingly linked in networks which span the world, information could be transmitted instantaneously to all parts of the organization. It describes the experiences of six organizations and draws lessons which apply very widely.The issues raised include:the impact on employment levels and organizational s...

This volume, first published in 1988, examines the challenge to management which is posed by ever more sophisticated applications of information technology. It reports on cases of actual practice, and seeks to draw lessons from these experiences which will be of practical value to managers and their advisers. The book will also be a useful source of ideas, experience, and examples to students of economics, business studies, and management.

Whether you are about to embark on a major business transformation or you simply want to be better prepared for the next challenging period in your business organization, this book is designed to help you. The author makes no apology for keeping this book easy to understand, targeting the book at everyone from the CEO to front line operatives and taking each of them on a journey from complexity to simplicity. The business architecture referred to here is not the traditional element of the ...

A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 pandemic has had on how we think about work, Designing Organi...

With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together provide you with the knowledge of how to establish and run an organizat...

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case mate...

This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get...

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relations...

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management st...

How could the potential of IT be realised to improve business performance in architecture, construction and engineering organisations? How could organisations unleash the potential of IT to achieve a sustainable competitive advantage? How can organisations migrate from technology to IT-enabled business thinking?Based on the author's twenty years research experience, this book provides a holistic picture of the factors that enable architecture, construction and engineering organisat...

First Published in 1998. Project Management presents the basics of one-off project management in an easy to follow format. Topics covered include dealing with outside consultants; dealing with technical specialists; getting the job done on time and in budget; how to own and control a project; when to delegate; differences between general management and project management. Designed for managers who need to get up to speed with project management skills quickly and easily without being overw...