Illuminating the negative, by Wall Street Journal Best Selling Author David M. Corbin, is about questioning authority, getting real and Illuminating the Negative in a Positive Light. It's about being proactive and thinking outside the box. It's about seeing negative issues in a simple, formulaic way. We don't need more positive thinking. We need critical thinking, analytical thinking, unafraid-to-face-the-truth thinking. Corbin reminds us that 'nowhere in the positive attitude literature d...

This WALL STREET JOURNAL BESTSELLER shares that 'You're either building the brand or killing the brand, and nothing is neutral.' The brand, as a tangible expression of a top-performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls "ABI" - the Audit of Brand Integrity - are we living our brand? In this boo...

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular...

No person involved in so much history received so little attention as the late Robert C. Byrd, the longest-serving U.S. senator. In The Last Great Senator, David A. Corbin examines ByrdÆs complex and fascinating relationships with eleven presidents of the United States, from Eisenhower to Obama. Furthermore, Byrd had an impact on nearly every significant event of the last half century, including the Cold War, the civil rights movement, the Vietnam War, KennedyÆs New Frontier, the Water...

Every leader-whether the company is in its early stages or experiencing a reinvention-struggles to create, communicate, and sustain a satisfying, soul-nourishing Vision for employees, partners, consumers, and vendors. These companies fail because they do not link the passionate why behind their purpose with the how it will be executed and sustained.The culprit? Vision Killers. They could be anyone in your organization from the top on down, including yourself without even r...

There is something wrong with our politics that elections cannot solve. In recent years, we have had a Republican Congress with a Democratic president, a Republican Congress with a Republican president, a Democratic Congress with a Republican president, and a Democratic Congress with a Democratic president. The "New Democrat" of 1992 produced a "Republican Revolution" in 1994. We cleansed ourselves of Clinton Administration corruption in 2000 only to have to punish Republican corruption in...

Strikes and union battles occurred throughout American industry during the early part of the twentieth century, but none of these stories compare to the West Virginia Mine Wars of 1912 and 1921. These two workers’ rebellions quickly drew national attention to an area known principally for its “black gold,” the coal that was vital for U.S. factories, power plants, and warships of that age.In 1912, miners struck against the harsh conditions in the work camps of Paint and Cabin Creeks...

This innovative new textbook, with a full suite of related resources, has been created to support student development and enhancement of healthy behaviors that influence their lifestyle choices and fitness, health, and wellness.A key feature of this curriculum is the complete integration of physical education and health concepts and skills to maximize student interest, learning, and application. This objective was accomplished by combining the expertise of our author teams from two...

**PULITZER PRIZE WINNER • Master of the Senate, Book Three of The Years of Lyndon Johnson, carries Johnson’s story through one of its most remarkable periods: his twelve years, from 1949 to 1960, in the United States Senate.A Los Angeles Times Best Nonfiction Book of the Last 30 Years**At the heart of the book is its unprecedented revelation of how legislative power works in America, how the Senate works, and how Johnson, in his ascent to the presidency, m...

How the world's leading innovators push their ideas to fruition again and againEdison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's w...

PULITZER PRIZE FINALIST • From a prize-winning biographer comes the defining portrait of a man who led America in a time of turmoil and left us a darker age. We live today, John A. Farrell shows, in a world Richard Nixon made.At the end of WWII, navy lieutenant “Nick” Nixon returned from the Pacific and set his cap at Congress, an idealistic dreamer seeking to build a better world. Yet amid the turns of that now-legendary 1946 campaign, Nixon’s finer attributes gav...

**Three meticulously researched works—including Pulitzer Prize winner Bearing the Cross—spanning the life of civil rights icon Martin Luther King Jr.This collection from professor and historian David J. Garrow provides a multidimensional and fascinating portrait of Martin Luther King Jr., and his mission to upend deeply entrenched prejudices in society, and enact legal change that would achieve equality for African Americans one hundred years after their emancipati...