Providing a solid foundation in clinical medicine for optometrists and optometry students, Clinical Medicine for Optometrists covers the systemic medical conditions that have serious impacts on ocular health and function, as well as the ocular exam findings that may be an early indication of significant systemic disease. This unique text explains important medical considerations for optometric practice, meeting the needs of clinical medicine courses in optometry programs, and also serving ...

Twenty-one years after selling the company that I founded, Com Tech Communications, for an enterprise value of over $1 billion - arguably Australia's first tech unicorn - I decided to write a book. Drawing on over three decades of experience - gee I'm getting old - and sharing some lessons that I hope will provide valuable advice to anyone looking to start a company or manage a good business. Since 1987 I have hired hundreds of outstanding people, knowing that if I paid well, listened to t...

This invaluable glossary of terms can be used alongside Doug's brilliant new book, How to Start a Creative Business, a must-have for any creative-type wanting to start their own venture. This glossary of terms provides you with the basic tools for starting a sustainable, viable, creative business. It shows you that the 'business terms' that you need to know for your creative business do not have to be scary or confusing, they are all easy to understand and will be invaluable for s...

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also includes excerpts from best-selling BCS books such as 'Working the Crowd' and 'Master the Moment'

Plenty of books have been written on startups, but not much has been written about what happens next, when you want to scale and move your business into an advanced stage of growth: the classic “too big to be small and too small to be big” stage.In Scaleup: How to Take Your Business To the Next Level Without Losing Control and Running out of Cash, Colin Mills draws on real life experience, working with thousands of businesses across the globe to create a framework for scal...

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differe...

Networking is THE essential business tool in today’s business world Do you want to build a network of useful contacts in order to kick-start your career but don’t know how? Are you aware of the crucial importance of networking but lack the know-how to get started? Or do you think networking entails just pitching up at a cocktail party and handing out your business cards? If any of the above, this book is for you! Networking is a vital component of anyone’s career: without it, you cannot ra...

Use the skills and experience you have gained in the workplace to move on to the next stage of your working life-as a consultant, contractor or freelancer.Self-employment as a service provider can give you the opportunity to work on your own terms, in your preferred location and to enjoy a lifestyle that is healthier, more relaxed and satisfying.This practical book takes you through the steps to:* Realise your vision of successful self-employment in a viable consult...

Managing projects just got easierThis book will help you come to grips with the basics of project management in a week. By the end of the week you will know your way through the process more clearly. For a start, you will have to consult your end users to work out their precise requirements. You will then need to work out the best way to deliver the required outputs, consider the size of the team you will need to meet those requirements and prepare a schedule for th...

This book provides readers with tried-and-tested procedures for negotiating a top compensation package. Besides tips and techniques, the book also contains self-assessment tests for readers to verify how well they have grasped the essentials of negotiating skills.

Entrepreneurs Brief Guide - How to Develop a Business Plan.When starting a new business, it is essential to have a viable business plan for your new venture. A good business plan helps you gain the requisite financial support from your creditors and bankers, garner support from your customer base and focus your efforts on what is important.In 30 minutes, learn how to: (a) Identify your target audience for your business plan, (b) Write a good business plan, (c) Appreciate th...

Do you work yourself to death without making enough money? Are you are at the crossroads and don't know where to turn next? If your small business dream has turned into a nightmare, then this book is for you. Business consultant and popular blogger Bertie du Plessis provides you with sensible, realistic ways of getting yourself out of the mess - and into the black. Packed with hard-won, straight-talking advice along with the home truths you need to know in order to survive and thrive.