Renowned dancer and choreographer Jack Cole (1911–1974), whose birth name was John Ewing Richter, was a one-of-a-kind artist who initiated a gripping style of theatrical jazz dance that forever vanquished the vaudeville kickline. Cole's distinctive four-decade career choreographing for stage, screen, and his iconic nightclub act began during the Great Depression. He transformed early modern dance by injecting angularity, syncopation, and body isolations derived from Indian, Latin American,...

Emotion. Ego. Impatience. Stubbornness. Characteristics like these make creating sites and apps for kids a daunting proposition. However, with a bit of knowledge, you can design experiences that help children think, play, and learn. With Design for Kids, you'll learn how to create digital products for today's connected generation.

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a cla...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These i...

Discover 150 job training room–proven exercises & activities sure to reduce delivery time, increase retention and improve knowledge and skill transfer.Do you want to create a lot of training in a little time? Do you wonder how to involve your learners without wasting their time, or yours? Do you want to use your training time wisely and well?The Ten-Minute Trainer is just what you need. Written for the busy training professional, this practical, gr...

The Smart Habit Guide is an International Bestseller with over 500 Five-Star Reviews on Amazon and Goodreads, across four translations.Think Smarter. Work Smarter. Be Smarter.Imagine if there was a secret that all of the smart people in the world were keeping from you. And this meant that they always had an advantage. Really, there isn’t just one secret. There are many. They don’t keep these secrets on purpose – rather, they are of...

An adaptation of the business classic Getting Things Done for teenage readersThe most interconnected generation in history is navigating unimaginable amounts of social pressure, both in personal and online interactions. Very little time, focus, or education is being spent teaching and coaching this generation how to navigate this unprecedented amount of "stuff" entering their lives each day. How do we help the overloaded and distracted next generation deal...

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete w...

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.To build successful products, you need to continually test your as...

One of the biggest myths in online teaching is that it is easier and less time-consuming than teaching face-to-face. Many institutions, in fact, assign online teachers a heavier work load because "Hey, they're only teaching online." The truth is that teaching online takes more time and effort than face-to-face teaching because as a teacher you have to work harder to engage and support your students.This book contains 50 tips to help you be successful in online teaching, from choosi...