This book explains digital branding and how to implement it in the current marketplace.

Being a fast growing entity with far reaching possibilities the internet marketing platform has been able to successfully launch and sustain a lot of businesses over the years. With this growth there comes a need to provide various complimenting and customer focus advertising campaigns.These campaigns often require the assistance of various internet tools to ensure its target audience is reached and successfully compelled to becoming loyal purchasing customers. The banner ad tool i...

It's EASIER than ever to get started with Microsoft Office 2010!Navigate your way around the Microsoft Office 2020 suite without getting lost in too many details. Microsoft Office 2010 Demystified shows you the ropes and explains the new, handy, and most popular functions of each application.Written in a step-by-step, tutorial format, this practical guide begins with an overview of the suite and the universal features that can be used in all of the individual pro...

Web site design has grown up. Unlike the old days, when designers cobbled togetherchunky HTML, bandwidth-hogging graphics, and a prayer to make their sites look good,Cascading Style Sheets (CSS) now lets your inner designer come out and play. But CSSisn't just a tool to pretty up your site; it's a reliable method for handling allkinds of presentation--from fonts and colors to page layout. CSS: The MissingManual clearly explains this powerful design language and how you can use it ...

How can you help your Drupal website continue to perform at the highest level as it grows to meet demand? This comprehensive guide provides best practices, examples, and in-depth explanations for solving several performance and scalability issues. You’ll learn how to apply coding and infrastructure techniques to Drupal internals, application performance, databases, web servers, and performance analysis.Covering Drupal versions 7 and 8, this book is the ideal reference for everythin...

A hands-on guide to building an enterprise-grade, scalable RESTful web service using the Spring FrameworkKey FeaturesBook DescriptionREST is an architectural style that tackles the challenges of building scalable web services. In today’s connected world, APIs have taken a central role on the web. APIs provide the fabric through which systems interact, and REST has become synonymous with APIs. The depth, breadth, and ease of use of Spring makes it one o...

In Essential App Engine, Adriaan de Jonge shows Java developers how to rapidly build complex, productionquality, performance-driven cloud applications with Google App Engine. Using a start-to-finish case study and extensive Java example code, De Jonge covers the entire lifecycle, from application design and data modeling through security, testing, and deployment.De Jonge introduces breakthrough techniques for creating applications that respond within two s...

Rich Finelli\\'s modern CSS training course, based on his bestselling Mastering CSS video, now available in a book. Master CSS from best practices to practical CSS coding.Key Features\[\*\] Learn CSS directly from Rich Finelli, author of the bestselling Mastering CSS training course\[\*\] From best practices to deep coding, Rich Finelli shares his CSS knowledge with you\[\*\] Rich Finelli covers the latest CSS updates with flexbox and works wit...

Successfully scrape data from any website with the power of Python 3.xKey Features\[\*\] A hands-on guide to web scraping using Python with solutions to real-world problems\[\*\] Create a number of different web scrapers in Python to extract information\[\*\] This book includes practical examples on using the popular and well-maintained libraries in Python for your web scraping needsBook DescriptionThe Internet contains the m...

While most books written about Rails cater to programmers looking for information on data structures, Learning Rails targets web developers whose programming experience is tied directly to the Web.Rather than begin with the inner layers of a Rails web application--the models and controllers--this unique book approaches Rails development from the outer layer: the application interface. You'll learn how to create something visible with Rails before reaching the more difficul...

Maximize the power of your Palm Pre!This easy-to-follow guide shows you how to get the most out of the innovative smartphone built on the Palm webOS platform. How to Do Everything: Palm Pre helps you navigate the interface, load data from various sources, and use all the communication features--phone, email, and messaging. You'll surf the Web, snap photos, enjoy multimedia, download cool apps, and keep your Pre running at peak performance. This one-stop resource covers i...

The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. It combines expertise in the areas of the social sciences, medicine, policy, and systems analysis. With an international collection of contributors, it provides a current examination of key issues and research projects in the area. Methods and data used in the chapters include personal in...