This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in nat...

New York Times bestselling author Carl Hiaasen shows how high the cost of Disney “magic” is in this critique of the company and its influence across America.As a lifelong Florida resident living in the shadow of Disney World, award-winning author Carl Hiaasen has had a front-row seat to the inner workings of the Walt Disney Company. In the nine sharp, assertive essays that make up Team Rodent, Hiaasen explores how Disney maintains its pristine pub...

Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.In

A direct and informative Wordbook of Idiom and Slang which is directed at giving explanation to the meaning of and the correct usage of the Australian English language.There are some words used that may offend as they have converse meanings to other English Speaking countries; however, there is no intent to offend or malign or denigrate anybody.This book is designed to be informative, educational, and full of humor and will give the reader insight to a unique and colorful l...

Guide - Matera from the Sassi to the new cityThere have been many guides and illustrated books about the Sassi of Matera. Some are estimable products of studies and researches that describe the birth and the evolution of the unique hamlet that the Sassi of Matera represent. This handbook, on the other hand, is not so ambitious as the others, and does not offer unpublished assertions on the origins and on the history of these ancient quarters. But while reading through it, it is imme...

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the m...

Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists. This is a necessary prerequisite for cities as they make themselves into enticing destinations and compete for tourists' attention. It argues that tourists make sense of, and draw meaningful conclusions about, the places in which they tour based upon the ...

This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book’s approach to the future has focused on explanation; the contributors look for the causes, trends and theoretical concepts that explain change, thus attempting to justify and explore the futur...

Ethnic tourism has emerged as a means that is employed by many countries to facilitate economic and cultural development and to assist in the preservation of ethnic heritage. However, while ethnic tourism has the potential to bring economic and social benefits it can also significantly impact traditional cultures, ways of life and the sense of identity of ethnic groups. There is growing concern in many places about how to balance the use of ethnicity as a tourist attraction with the protec...

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, ...

This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists’ behaviour and experience, tourists’ experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists’ personal growth, relationships and altruism. The topics are bound together by an integrative approach to concept...

This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice.The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying s...