Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn’t telling us the whole s...

Short-stories/fairy tales by H. C. Anderson, includes The Ice-maiden -- The Butterfly -- The Psyche -- The Snail and the Rose-treeThe Ice-Maiden: Written toward the end of Hans Christian Andersen's career, "The Ice-Maiden" is the story of Rudy, a boy who's mother died in the ice of the mountains while he survives, saved by the kiss of the Ice-Maiden. The Ice-Maiden, jealous that the boy she claimed has escaped her embrace, pursues him through the rest of his life.The Butterfly: A butterfly...

A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Frances Frei to Morton T. Hansen and company examples from UPS to Apple, this volume brings the most current and important management conversations right to your fingertips.This...

Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and includes four insightful new chapters.

Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a multicultural team in a single location.Th...

This digital collection, curated by Harvard Business Review, includes John P. Kotter’s Leading Change, With a New Preface by the Author, named one of the twenty-five most influential business-management books by TIME.com, and his thought-provoking and practical Managing Your Boss, with John J. Gabarro. Learn how to lead transformational change in your organization as well as how to build a healthy, productive bond with your boss-one of th...

Imagine designing the best company on earth to work for . . .What would that company be like? How would you build and sustain it? As a leader, you need to know. In the past, businesses made people conform to the organization’s needs. But the old paradigm has shifted. Now leaders must transform their organizations so that they attract the right people, keep them, and inspire them to do their best work. How do you create a culture people want to belong to?In ...

The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at all levels in an organization. It will show that most leadership related problems arise from the ineffectiveness of organisational structures that lack accountable jobs.Complete with case study material and international examples, ***The Accountable Leader***brings home the importa...

One of the world’s foremost experts on the topic of the future of work and human capital, Lynda Gratton argues that global corporations can be major players in changing the world, with their massive networks of human resources, varieties of expertise, and vast organizational skills.In The Key, Gratton shows how companies like IKEA, Nike, Vodaphone, and Unilever are devising innovative ways to tackle critical social issues, and she describes how corporate leaders can transf...

A mythology has arisen in American business that being 'tough' and unreasonable are keys to extracting high productivity from employees. But profound demographic and cultural changes are suggesting just the opposite. This book explains how to achieve higher productivity through positive management and how to use PM in a variety of situations, including difficult and negative ones.

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.Shenkar shows how savvy imitators gen...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their fir...