Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind's natural progression to "yes" through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the out...

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together summaries of seventeen essential marketing classics in a single ...

Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content that engages people--regardless of thei...

Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject. Instead of spending a lot of time and money on a subject to find out that it is not wh...

Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else is?Whether you want to (1) know how to use YouTube like a pro, (2) attract more fans and customers, or (3) market effectively and make money, then this is the book for you!Are your sales slumping? Is your customer base too small?Discover some of the w...

Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing dep...

GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price.The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing th...

Learn the basics, and boost your income today!Have you been struggling to make ends meet?Do you barely survive pay check to pay check, paying for credit card debts, rent, groceries, and other basic needs?Are you looking for a way to earn extra with just little effort?If your answer is “YES!” to all these questions, then this book “Flipping Items on Craigslist” is just the right one for you! Ar...

In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive advantage by making the move to mobile now.

If you would like to double - even triple - your affiliate marketing conversions and commissions, then this fast-reading book shows you exactly how!It's called: "The Affiliate Trump Card"And it helps any affiliate marketer (whether you're a raw newbie or seasoned veteran of the game) significantly increase your affiliate marketing conversions and sales -- even if your list is small, and even when you compete against marketers with much bigger names and more marketplace infl...

Simply put, LuLaRoe (LLR) is the hottest multi-level marketing (MLM) work-from-home success to leverage online moms in years. Featuring “butter soft,” fashionable, low-priced clothing, the woman-owned and inspired company is taking over the internet, one Facebook profile at a time! Don’t be surprised if by the time you finish this book, you haven’t been invited to several “pop up boutiques!”Maybe you have wanted to start a small business for quite some time—or maybe you are gripped...

An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is no...