Is it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? The most ingenious and driven designers have found ways of making opportunities for themselves across the creative disciplines - ways you can learn from too.Don't Get a Job?... Make a Job celebrates the various strategies that the next generation of creatives are taking to gain exposure and de...

Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had – what would you do? How would you forge your own path after graduation?The current economic climate has seen many graduates chasing a finite number of positions. The most ingenious and driven designers have found weird and wonderful ways of making opportunities for the...

The experimental realism provides architects with a vital means to test ideas and the untried. By injecting the experimental with a new realism, however, speculative design has the potential to advance new inclusive, equitable and desirable futures. Showcasing cutting-edge insight, the book advocates for the inclusion of speculative spatial design in architectural development. It explores the real-word application of nearfuture fantastical storytelling and the power of imagination. Discove...

Published to instant acclaim in 2005, our best selling-áHow to Be a Graphic Designer without Losing Your Soul-áhas become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise o...

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product,...

"Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out." —Steven Johnson, New York Times–bestselling author of The Infernal MachineA groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," the authors' term for the technology-based peer communities that are transforming th...

In 1966, recent art college grad, John F. Tyson, became the first industrial designer hired by Northern Electric, Bell Canada’s modest manufacturing arm. In 2000, he retired as vice-president of advanced technology for Nortel, then the world’s leading supplier of communications networks. Adventures in Innovation—Inside the Rise and Fall of Nortel chronicles John F. Tyson's journey from student to senior executive when an entirely new world of human communications came into...

You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of...

Unlike many other books on travel writing, the Global Travel Writers E-book "Travel Writing and Photography – from Dreams to Hard Reality" makes no promises of riches and/or a glamor-filled lifestyle. Instead, the 14 professional contributors to this E-book deliver down-to-earth, highly practical advice, drawing on a combined total of over 200 years experience in travel journalism.

Like many management terms, the words “performance management” have been interpreted, and the concept implemented, in many different ways. A significant proportion of organizations in the cultural sector don’t manage employee performance in a systematic way for a variety of reasons. Organisations should manage employee performance with a continuous feedback system that focuses on regular, effective communication between managers and staff and minimizes bureaucracy. Ensur...

Your special talents — be they artistic or managerial — combined with your passion and commitment to the arts, probably played a significant role in getting your organization where it is today. Look at the contributions of others on your team. Chances are that some or all of them brought significant talent, energy and commitment to the table. You can ensure and even accelerate the progress of your organization by continuing to attract top people. You can also avoid the pitfalls o...

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly br...