How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You'll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acq...

In the following pages, we read about an ambitious Luther trying to obtain for himself the dignity of the cardinalate at a young age. We learn about the true motives for his objections to indulgences, which sprang principally from resentment at the loss of income for his own Augustinian Order. We witness also his bad temper and vitriolic tongue, his nocturnal conversations with demons (whether they were real or imagined), and his scandalous and degrading bouts of drunkenness and debauchery...

Rice is the food crop the world depends on most. In Feeding a Hungry Planet, James Lang demonstrates how research has benefited rice growers and increased production. He describes the life cycle of a rice crop and explains how research is conducted and how the results end up growing in a farmer’s field. Focusing on Asia and Latin America, Lang explores lowland and upland rice systems, genetics, sustainable agriculture, and efforts to narrow the gap between yields at research stati...

Love history? Know your stuff with History in an Hour.The Reformation was a long struggle of ideas between the established Catholic Church and the questioning of faith brought about by the Renaissance in Western Europe. Started by Martin Luther in 1517, religious dissidence spread across Europe throughout the sixteenth century, causing wars, migration and disunity. By 1648 Henry VIII’s desire for divorce led him to break with the Catholic Church in Rome and form the Church of Engla...

**NEW YORK TIMES BESTSELLER“Metaxas is a scrupulous chronicler and has an eye for a good story. . . . full, instructive, and pacey.” —The Washington PostFrom #1 New York Times bestselling author Eric Metaxas comes a brilliant and inspiring biography of the most influential man in modern history, Martin Luther, in time for the 500th anniversary of the Reformation**On All Hallow’s Eve in 1517, a young monk named Martin Luther posted a docume...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

THE old or official religions of Greece and of Rome had lost most of their power long before Constantine first declared that Christianity was henceforth to be recognized as a religio licita and then proceeded to bestow the Imperial favor on the faith which his predecessors had persecuted. Hellenism had destroyed their influence over the cultivated classes, and other religions, coming from the East, had captivated the masses of the people. If temples, dedicated to the gods of Olympus, were ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These i...

The great war on heresy obsessed medieval Europe in the centuries after the first millennium. R. I. Moore's vivid narrative focuses on the motives and anxieties of those who declared and conducted the war: what were the beliefs and practices they saw as heretical? How might such beliefs have arisen? And why were they such a threat?In western Europe at AD 1000 heresy had barely been heard of. Yet within a few generations accusations had become commonplace and institutions were being set up ...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

**A NEW YORKER BOOK OF THE YEARLonglisted for the 2026 Cundill History PrizeAn extraordinary work of revisionist history that centers Africa in the life of one of our greatest philosophers: "Excellent, short, and highly readable.... Traces a grittier story of a life lived almost entirely in a small area of what is now eastern Algeria, where Augustine’s local origins and experience profoundly shaped both his life and his thought. Conybeare’s argument is that because ...

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel.Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from su...