Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoreti...

The Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that illustrate the need for intelligently conceived databases in organizations. Authors J.D. Applen and Rudy McDaniel explain how technical knowledge and ...

Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants’ perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understandi...

This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much needed link between contemporary theoretical discussions about new materialisms and posthumanism and the practical, everyday work of technical communicators. The collection insists that where some ...

Discover the revolutionary writing practice that can transform your life!In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms. They experienced such solid response from their students that, for ...

Master the essentials of the English language and write with greater confidence.

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing Advantage TM and Technical Writing Advantage TM programs, it covers everything from doc...

Muchas personas tienen dificultad en encontrar ideas nuevas para la escritura creativa. Esto no es por la falta la habilidad para escribir, sino que se debe a que no tienen una manera de encontrar bastantes ideas.Si deseas mejorar tu escritura y que nunca se te acaben las ideas sobre las que escribir, éste es el libro para ti. Podrás utilizar estas habilidades para la escritura de negocios o para la escritura personal. No importa lo que estés escribiendo.Este libro es corto...

Write an effective research paper--no sweat!The words “research paper” may send a chill down your spine. You're thinking about the hours of research and the days of writing ahead-and that's after wringing your hands about the topic! Never fear, this concise resource will guide you through the process step-by-step and make the experience painless. With veteran composition instructor Carol Ellison's advice, you'll be able to create a thought-provoking research paper ...

This is the eBook version of the printed book.World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives. Here’s what he’s learned: the best way to get his message across is to show his techniques in action. Weissman does just that: he teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of ou...

SEVEN KEY CHEATSHEETS TO CREATE A MOBI OR EPUB EBOOKThe crucial simple steps that guide you from a manuscript to a finished Ebook. Let me show you the necessary Word processing styles that a Fiction or non-fiction document needs.The cheatsheets answer the how to, what, when Ebook creation questions.The book template stylesNormalParagraphFirst ParaHeading 1Heading 2Heading 3Book title

This second edition of Jay David Bolter's classic text expands on the objectives of the original volume, illustrating the relationship of print to new media, and examining how hypertext and other forms of electronic writing refashion or "remediate" the forms and genres of print. Reflecting the dynamic changes in electronic technology since the first edition, this revision incorporates the Web and other current standards of electronic writing. As a text for students in composition, new tech...