"Ten Walls of the Future" is a thought-provoking guide for future leaders, written by Ghanaian entrepreneur Jesse Cleverson. The book delves into the latest technological advancements and the impact they have on business, delving into areas such as renewable energy and virtual reality. It profiles 10 innovative companies that are poised to make a significant impact in the world. The book not only discusses the creation of new products and services, but also the ways in which they are solvi...

Build It, Brand It" is the ultimate guide to taking your brand to the next level. This book empowers you with the knowledge and tools to create a successful brand that stands out in today's competitive market. It's not just about launching a new product or rebranding an existing one, it's about creating a strong brand that connects with customers and reflects your values. The book helps you:* Develop a unique brand strategy* Create a compelling value proposition* Exec...

This guide contains the fundamentals of marketing. The QuickStudy Marketing guide is jammed pack with definitions and principles which are designed to aid anyone in increasing their knowledge of marketing. Topics covered include: government and target markets, market segments, international markets, product life cycle and much more.

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh....

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up building a digital product or service, or an employee of an established company that is t...

Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-test...

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine rea...

THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIMEPerfect Phrases for Writing Job Descriptions helps you craft job descriptions that attract the best talent and accurately convey job responsibilities. And after you find that ideal candidate, this valuable resource will assist you with performance reviews, goal setting, and accountability. Hundreds of tips, examples, and sample phrases to help you:Get candidates excited about opportunities in...

How do you gain an edge in the digital world order?“Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”—Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and PharmaciaThe old ways of creating competitive advantage for your business—such as building moats to ward off competitors—have...

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by Accenture, Industry X.0 explores critical a...

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make.Reading line: The 8 Roles Customers Play in Trend–Setting CompaniesThe refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed the way things are done."...

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book's three focus areas are: The digital tools. The different parts of digital marketing, including social media, display advertising, search engine marketing, site strategy and di...