A Practical Guide to XLIFF 2.0 introduces the OASIS XLIFF standard. Companies use XLIFF to standardize the exchange of source and localized content with localization and translation vendors.You will learn how to get the most from the XLIFF standard, use best practices in your translation workflow, extend XLIFF, and use the XLIFF modules.This book is for localization coordinators, technical writers, content management system vendors, localization service providers, ...

The first edition of Krista Van Laan's popular The Insider's Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their skills to the next level. This classic has now been updated for the technical writer of today. Today's tech writers truly are technical communicators, as they build information to be distributed in many forms.Technical communication requires multiple skills, including an understanding of te...

Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concept...

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the...

Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team member seconded from the business, unsure where to start with documenting business requirements a s...

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!10 minutes is all you need to learn how to…Quickly create a Google Analytics account and add Google Analytics to your siteDefine goals and measure how well your site...

For a long time, Internet marketing was primarily about having a website, and later about sending newsletter emails. When talking to business owners, managers, and others, it has become clear that to many, Internet marketing is still just about these two tools. Many business owners I have met from non-IT industries are proud to announce they have a great website, but fail to understand that this is no longer state-of-the-art, nor sufficient for success.

The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace.Digital Project Management: The Complete Step-by-Step Guide to a S...

The #1 Easy, Commonsense Guide to Database Design—Now UpdatedForeword by Michelle Poolet, Mount Vernon Data Systems LLCMichael J. Hernandez's best-selling Database Design for Mere Mortals has earned worldwide respect as the simplest way to learn relational database design. Now, he's made this hands-on, software independent tutorial even clearer and easier to use.Step by step, this new 25th Anniversary Edition shows you how ...

Do you have websites, and you'll like to improve them? Well, the basic is to install Google Analytics and track how your websites are performing. The question is, do you really know how to track?This ebook compiles tons of tips from REAL google analytics experts, sharing what fields are important and you need to work hard on to improve your traffic, and bottom line - your sales.Read through this ebook, make notes and follow the steps to track the performance of your website...

Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test assumptions, and gather real-time feedback from users. With this book, Todd Zaki Warfel shows how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

Leverage Jira s powerful task management and workflow features to better manage your business processesKey FeaturesThe book covers all major applications of Jira, which are Jira Software, Jira Core, Jira Service Desk.Configure project workflows and the fields that will be used in the project with the help of Jira's featuresCreate tickets for issues and manage your projects using the Jira softwareBook DescriptionJira is an iss...