Winner of the 2022 Broadcast Education Association Book AwardOne of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements...

Millions of Texans and Southwesterners have been touched over the years by the Light Crust Doughboys. From 1930 to 1952, fans faithfully tuned in to their early-morning and, later, noontime radio program, and turned out in droves to hear them play live. The Doughboys embodied the very essence of the golden era of radiolive performances and the dominance of programming by advertising agencies. Their radio program began as a way to sell Light Crust Flour. Their early impresario, W. Lee Pappy...