Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu.

“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,”...

One of the Best Technology Books of 2020—Financial Times“Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle“[Levy’s] evenhanded conclusions are still damning.”—Reason“[He] doesn’t shy from asking the tough questions.”—The Washington Post“Reminds yo...

Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcas...

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "vira...

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking.Some...

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.”—From CrowdsourcingFirst identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe ...

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal“Packed with examples, from the ni...

The renowned Internet commentator and author of How to Fix the Future"expos[es] the greed, egotism and narcissism that fuels the tech world" ( Chicago Tribune).The digital revolution has contributed to the world in many positive ways, but we are less aware of the Internet's deeply negative effects. The Internet Is Not the Answer, by longtime Internet skeptic Andrew Keen, offers a comprehensive look at what the Internet is doing to our liv...

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stock...

"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and t...

Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book shares the lessons learnt, research uncovered, creative break...