Showing results for "larry checco"
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Aha Moments in Brand Management
Commonsense Insights to a Stronger, Healthier Brand
2011
EN
CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, its even more disturbing. These individuals hurt the organizations theyre supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mista...
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2012
EN
Accessible
From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom, offering a powerful business philosophy for life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said "deeply influenced" him, is widely recognized as one of the most significant business books ever published. Now, in the tradition of R...
Who
The A Method for Hiring
2008
EN
Accessible
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.The silver lining is that “w...
Execution
The Discipline of Getting Things Done
2009
EN
Accessible
#1 NEW YORK TIMES BESTSELLER • More than two million copies in print! The premier resource for how to deliver results in an uncertain world, whether you’re running an entire company or in your first management job.“A must-read for anyone who cares about business.”—The New York TimesWhen Execution was first published, it changed the way we did our jobs by focusing on the critical importance of “the discipline of ex...
2013
EN
Few things have as broad an effect on your life and career as the ability to negotiate well.?The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Those who don't negotiate well risk falling victim to those who do.Success expert Brian Tracy has negotiated milli...
Double Your Profits
In Six Months or Less
2011
EN
Accessible
"An excellent primer for anyone struggling to keep profits ahead of costs. . . . Double Your Profits' 'take no prisoners' approach is refreshing." - William Byham, bestselling coauthor of Zapp!One of the nation's foremost management consultants shares seventy-eight proven ways to cut costs dramatically, send sales through the roof, and double profits in just six months.This timeless profit-boosting guide, considered a top business management resource by bu...
The Real-Life MBA
Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career
2015
EN
Accessible
The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career.In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have dug deeper into b...
2011
EN
If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage your efforts Carve out opportunities in emerging...
Earn What You're Really Worth
Maximize Your Income at Any Time in Any Market
2023
EN
Whether you’re searching for your first job or looking for a career change, this essential guidebook is here to set you up for success and land you the job and income you deserve.One of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat.Your greatest financial responsibility is to organize your time and ...
Winning on Purpose
The Unbeatable Strategy of Loving Customers
2021
EN
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Pelo...
Now . . . Build a Great Business!
7 Ways to Maximize Your Profits in Any Market
2010
EN
Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound and yours can be one of them.Bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show you how great leadership, great people, and great products are the key to building a phenomenally successful business.In Now, Build a Great Business!, you'll learn h...
Confronting Reality
Doing What Matters to Get Things Right
2004
EN
Accessible
Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is u...











