Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the...

Was Colonel Thomas Edward Lawrence (1888-1935) a mythomaniac secret agent with a gift for letters, or a warlord and inspired inventor of guerrilla warfare? Was his transformation into a Bedouin anything more than a travesty? What about his homosexuality? The myth of Lawrence of Arabia stems from his extraordinary life and personality. But it would be nothing without this fascinating autobiography, a blend of adventure story, political analysis and philosophical reflection, which stands as ...

Hours of great reading await, with tales of war and military adventure by some of the greatest writers of the 19th and 20th centuries. Ranging from classics of the Civil War to the World Wars to the future of war -- and many other battlefields -- here more than 640 pages of military fiction! Included are the complete novel "The Red Badge of Courage," pulp stories by Arthur J. Burks, Johnston McCulley, Norman A. Daniels; science fiction by randall Garrett, Harry Harrison, Lester Del Rey; cl...

Gathering Tolstoy's major fiction into a single premium edition, this volume traces one of the supreme achievements of nineteenth-century realism. From the panoramic historical architecture of War and Peace to the psychological and moral intricacies of Anna Karenina and the spiritual indictment of Resurrection, these novels combine epic scope with minute observation. Tolstoy's prose is lucid, patient, and exacting, situated between European realist tradition and a distinctly Russian inquir...

The Classic American Short Story Megapack (Volume 1) assembles 34 of the greatest stories ever written by American authors -- including Nathaniel Hawthorne, Washington Irving, James Fenimore Cooper, Ambrose Bierce, Edgar Allan Poe, Bret Harte, Sherwood Anderson, Mark Twain, O. Henry, Jack London, and Stephen Crane. Includes multiple stories per author, their most famous short works, along with biographical notes.Complete contents:YOUNG GOODMAN BROWN, by Nathaniel Hawthorne

This book contains now several HTML tables of contents that will make reading a real pleasure!NovelsAlcott, Louisa May: Little WomenAusten, Jane: Pride and PrejudiceAusten, Jane: EmmaBalzac, Honoré de: Father GoriotBarbusse, Henri: The InfernoBrontë, Anne: The Tenant of Wildfell HallBrontë, Charlotte: Jane EyreBrontë, Emily: Wuthering HeightsBurroughs, Edgar Rice: Tarzan of the ApesButler,...

***FINALIST FOR THE 2019 SCOTIABANK GILLER PRIZE*FINALIST FOR THE 2019 GOVERNOR GENERAL'S LITERARY AWARD*FINALIST FOR THE 2019 ROGERS WRITERS' TRUST FICTION PRIZE*WINNER OF THE 2020 THOMAS RADDALL ATLANTIC FICTION AWARD*NATIONAL BESTSELLER*NAMED ONE OF THE BEST BOOKS OF 2019 BY The Globe and Mail • CBC • Toronto Star • Maclean'sCrummey's novel has the capacity to change the way the reader sees the world.** —Sco...

This file includes seven books: The Antichrist, Beyond Good and Evil, The Case of Wagner/Nietzsche Contra Wagner/Selected Aphorisms,Human All Too Human, Thoughts Out of Season Part 1, Thus Spake Zarathustra, and We Philologists, plus the lecture "Homer and Classical Philology". According to Wikipedia: "Friedrich Wilhelm Nietzsche (October 15, 1844 August 25, 1900) was a nineteenth-century German philosopher and classical philologist. He wrote critical texts on religion, morality, contempor...

MATTHEW HARFFY'S UNMISSABLE NEW NOVEL BANE OF BERNICIA AVAILABLE NOW!READERS LOVE MATTHEW HARFFY:'Rings like sword song in the reader's mind' Giles Kristian'Brilliant characterization' Christian Cameron'Breathtaking' Paul Fraser CollardIn this spectacular debut novel, adventure and agony, bloodshed and betrayal collide in the Anglo-Saxon world....

#1 NEW YORK TIMES BESTSELLER • From the bestselling author and master of narrative nonfiction comes the enthralling story of the sinking of the Lusitania“Both terrifying and enthralling.”—Entertainment Weekly“Thrilling, dramatic and powerful.”—NPR“Thoroughly engrossing.”—George R.R. MartinOn May 1, 1915, with WWI entering its tenth month, a luxury ocean liner as richly appointed as an English country...

Mystery surrounds virtually every aspect of the Templar story, from their origins in the aftermath of the First Crusade, through their rise to supreme wealth and power - dominating medieval Europe for nearly two centuries - to their abrupt and dramatic suppression. Ferociously punished for alleged heresy and depravity at the beginning of the 14th century, their story is believed to have ended there, merely an interesting historical footnote. But did they, as many now believe, survive in se...

**With over 10 million copies sold, The Expanse has become one of the biggest science fiction phenomenons of the decade.The fifth book in the New York Times bestselling Expanse series, Nemesis Games drives the crew of the Rocinante apart, and as they struggle to survive, the inner planets fall victim to an enemy's catastrophic plan. Now a Prime Original series.**A thousand worlds have opened, and the greatest land rush in human history has begun. As wave a...