This book is a collection of teaching cases on two Chinese companies, UFIDA and Founder. The cases describe the management practices of typical Chinese companies. UFIDA is a well-known company providing management software while Founder is a long-established high-tech company.The book aims at providing readers with original, first-hand materials, based on a theoretical framework, and broadening readers’ vision regarding China’s business niche in terms of culture, strategy, corporat...

How did life begin? Starting with the Big Bang Theory, this book systematically discusses scientific findings and hypotheses on topics such as the origin of chemical elements, formation of life on Earth, evolution of life elements, their subtle chemical reactions and miraculous physiological functions. The content in this book is carefully arranged to focus on major scientific discoveries in various disciplines related to life science, with particular emphasis on the vital relationship bet...

This book explores integrated information spaces in the web context and beyond, with a focus on putting theories and principles into practice. The authors illustrate the heightened significance of Information Architecture (IA) and User Experience (UX) in industry and society. Building on foundational perspectives, the book explores advanced topics such as user research, the evolving role of Artificial Intelligence (AI), human information behaviors, and systems thinking. This Third Edition ...

Information Architecture is about organizing and simplifying information, designing and integrating information spaces/systems, and creating ways for people to find and interact with information content. Its goal is to help people understand and manage information and make the right decisions accordingly. This updated and revised edition of the book looks at integrated information spaces in the web context and beyond, with a focus on putting theories and principles into practice.In...

This book investigates the most advanced theories and methodologies of array beamforming, with a focus on antenna array enabled wireless communication technology.Combining with the current development needs and trends of wireless communication technology around the world, the authors explore the potentials and challenges of large-scale antenna array beamforming technology in next-generation mobile communication and some important emerging application scenarios. The book first intro...

"The story of Alibaba's rise—along with Jack Ma's—offers a fascinating window onto China's staggering transformation." — The Wall Street JournalIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's largest, valuing the company more than Facebook or Coca Cola. A...

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, ...

The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a firm grounding in human-computer interaction (HCI) concepts and theory.The autho...

Unlock the power of artificial intelligence with "The ChatGPT Handbook" your definitive guide to AI-driven conversations. Whether you're a curious beginner or an experienced user, this comprehensive manual offers invaluable insights into the world of ChatGPT and its myriad applications.Explore the inner workings of ChatGPT, learn the architecture, and understand how it processes and generates human-like text. From deep learning to natural language processing, you'll gain a solid fo...

Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide that will prepare you to create and test paper prototypes of all kinds of user interfaces. You...

User Experience Re-Mastered: Your Guide to Getting the Right Design provides an understanding of key design and development processes aimed at enhancing the user experience of websites and web applications. The book is organized into four parts. Part 1 deals with the concept of usability, covering user needs analysis and card sorting—a tool for shaping information architecture in websites and software applications. Part 2 focuses on idea generation processes, including brainstorming; sketc...

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a ...