***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.Lucy Werner is founder of The Wern, a PR and branding co...

Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it’s your essential toolkit for standing out from the crowd.Lucy Werner founded her own PR & branding consultancy and training hub for startups, entrepreneurs and independent brands, and is on a mission to help YOUR business succeed. And it just takes 6 minutes!

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on sta...

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget...

Even for experienced facilitators, putting together a 2-hour workshop can be daunting.Where to start? What to include? How to engage the audience? How to create impact and positive results? Above all, how to do all this quickly and effectively?Drawing on years of experience designing and delivering workshops all over the world, Leanne Hughes' '2-Hour Workshop Blueprint' gives you a formula to create sessions that hit the mark every time. Leanne's SPARK framework takes you s...

A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ...

An introduction to project management for unofficial project managers.Projects involving billions of dollars require serious project management by highly qualified and experienced project managers.You probably won’t be doing any of that if you’re looking at this book, but that doesn’t mean you can’t benefit from applying the principles of project management to your everyday work or personal projects.In Everyday Project Management, author Peter Mulra...

This book, Email Marketing: A Beginner's Guide to Becoming a Pro in Email Marketing is written for the person that needs current information regarding email marketing and the best strategies for building an email list.This book details the many ways to construct a list, the best way to write an email and the many tricks to retaining client interest.In this book we teach you:•How to Collect Email Addresses•Social Media Marketing for Email Addre...

Don't Sleep On It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business. So many people want to start a business, but don't know what to do. With 10 years of online building experience, Kavit Haria guides readers through the steps to turn their passions and interests—their expertise and knowledge—into a profitable online business....

Do you want to start teaching a language online, be your own boss and be able to work from anywhere that has wifi?Do you want to make a difference in the world by using your language skills to empower people and give them the confidence they need to develop?This timely book covers everything needed to set up a successful online language teaching business, from creating the right mindset, tech and marketing, to designing products and services, finding students online, growin...

Written and reviewed by high profile presenters and radio management from all over the world, it not only covers the basics required for a career in radio, but also contains a crucial mindset for success, which has never been published before.Reviewers have claimed this book to be a formidable insight on the realities of professional broadcasting today."A sizzling wake-up call for budding presenters" Bruno Brookes"I wish this book was around when I started" Simon Hi...

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forg...