Throughout history, both military and commercial entities around the world have utilized these methods, and even since the formalization of psychological operations during WW2 our methods have improved greatly, but we are still only touching the 'tip of the iceberg', so to speak, of what is truly possible.

This book details very simply and for even the most novice of potential analysts not only how to perform analytics which describe what is happening, predict what is going to happen, and optimize responses, but also places these analytics in the context of proactive strategy development.

Study for the Project Management Professional (PMP®) Examination with this essential aid in your study program. It contains over 400 realistic multiple choice practice questions, answers, and explanations. PMP® Examination Practice Questions is organized into two useful parts. The first comprises all the questions, organized in chapters by topic, allowing you to simulate the actual test. The second part not only gives the answers, but also comments on the incorrect answers, provid...

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even excee...

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research...

Pass the Project Management Professional (PMP) credential from the Project Management Institute (PMI). Pass the PMP Exam contains all the information you need to study for and pass the PMP®.In addition to all the information needed to pass the exam, you will also find tips to give insight into how to read and answer questions, and each chapter includes exercises and a multiple-choice quiz to test your understanding of the topics covered. A glossary of key terms is also pro...

This book presents a collection of studies that have applied analytical methods to improve preparedness, planning, and a faster response to A&E and public health emergencies like epidemic and disease outbreak. It explores the application of quantitative Operational Research techniques such as Mathematical Modelling and Optimization, Maximum Likelihood Estimation, Multiple-Criteria Decision Analysis, Discrete-event Simulation, Data Mining, and Bayesian Decision Models. These techniques have...

There is one major factor that explains business actions that has thus far escaped thorough exploration. That factor is clout, or as it is more broadly understood, power. Those with clout in the business organizations make the decisions and influence what the business does. Yet the origins and uses of clout are hidden. Everyone wants to know more about this inner world as clout is still largely unrecognized in studies of corporate culture. With Clout, the first researched-based book on the...

This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines such as economics, finance, marketing and risk analysis. The contributors present their areas of expertise, together with essential case studies that illustrate the successful application of engineerin...

DW 2.0: The Architecture for the Next Generation of Data Warehousing is the first book on the new generation of data warehouse architecture, DW 2.0, by the father of the data warehouse. The book describes the future of data warehousing that is technologically possible today, at both an architectural level and technology level. The perspective of the book is from the top down: looking at the overall architecture and then delving into the issues underlying the components. This allows people ...

This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analyzing twenty-five key trends in terms of their future impact. On that basis, the book then delineates a new approach centered on the mutually accelerating links...

If you’re like many of Excel’s 750 million users, you want to do more with your data—like repeating similar analyses over hundreds of files, or combining data in many files for analysis at one time. This practical guide shows ambitious non-programmers how to automate and scale the processing and analysis of data in different formats—by using Python.After author Clinton Brownley takes you through Python basics, you’ll be able to write simple scripts for processing data in spreadshee...