In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, Complex Presents: Sneaker of the Year is a must-have for hypebeasts and sneakerheads everywhere.Foreword by Marc EckōContribution by Joe La PumaSneaker of the Year explore...

“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBCAs instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.Marc Eckō shares the...

The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"Jay Baer's Youtility offers a new approach that cuts through ...

Steve Dangle’s incredible odyssey, from self-starting Leafs lover to sports-media starHow do you turn ranting about hockey into a career? Steve “Dangle” Glynn is a YouTuber, podcaster, and sports personality from Toronto, who managed to turn a 16-second online rant about the Maple Leafs into a career in sports media. From video blogging in his parents’ house at 19 to yelling on televisions across Canada at 28, Dangle has been involved with some of the most importan...

***NEW YORK TIMES BESTSELLER*A captivating and inspiring guide to building an untouchable empire from mud to marble, no matter what obstacles stand in the way**Rick Ross is a hip-hop icon and a towering figure in the business world, but his path to success was not always easy. Despite adversity and setbacks, Ross held tight to his vision and never settled for anything less than greatness. Now, for the first time, he shares his secrets to success, offering his own l...

Includes new chapters with small, easy-to-understand words. Bestselling words!Fantasy football, fantasy baseball, fantasy basketball, even fantasy sumo wrestling: the world of fantasy sports is huge, and still growing. Today, more than 35 million people in the United States and Canada spend hours upon hours each week on their fantasy sports teams. And as the Senior Fantasy Sports Analyst for ESPN, Matthew Berry is on the front lines of what has grown from a niche subculture into a ...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture."He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of ...

It began with a free sandwich, a simple camera, and twenty "I can do better than you" shots. From that afternoon of friendly competition, six college guys created Dude Perfect, a YouTube group that specializes in the craziest basketball shots you can imagine. Within months, the guys went from shooting backyard trick shots to starring in GMC truck commercials and standing on an L.A. Red Carpet. Listed by Advertising Age as one of YouTube's Hottest Brands, Dude Perfect's videos have reached ...

“Part manifesto, part how-to-guide . . . required reading for anyone who’s searching for new ways to be fearless.” —Carrie BrownsteinWhen most Americans hear the words “roller derby” today, they think of the kitschy sport once popular on weekend television during the seventies and eighties. Originally an endurance competition where skaters traveled the equivalent of a trip between Los Angeles and New York, roller derby gradually evolved into a violent contact sport...

A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It’s about money, more money than the GDP of twenty-five sovereign nations. It’s about precision, the timing of everything from the notorious commercials t...

In this informative and entertaining book, learn from Cousin Sal how not to gamble your life away -- along with many other life lessons -- so you don't have to learn the hard way.Over the last forty years, Cousin Sal has made bets with doctors, lawyers, teachers, agents, bookies, writers, comedians, radio DJs, tv producers, baseball players, front office executives, bandleaders, movie stars, publicists, weed lab owners, hedge fund operators, and even professional w...

What is the smartest, most celebrated game show of all time? In this insider's guide, discover the rich history of Jeopardy! -- the beloved game show that has shaped our culture and entertained audiences for years.Jeopardy! is a lot of things: record-setting game show, beloved family tradition, and proving ground for many of North America's best and brightest. Nearly four decades into its current edition, Jeopardy! now fi...