How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.I'll Have What She's Having

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides suggestions on how to harnesses this new knowledge in marketing, through example and anecdote. ...

Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—scientific concepts to expand every mind.What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enli...

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and econom...

NEW YORK TIMES BESTSELLER • “The visionary author of How to Do Nothing returns to challenge the notion that ‘time is money.’ . . . Expect to feel changed by this radical way of seeing.”—Esquire“One of the most important books I’ve read in my life.”—Ed Yong, author of An Immense WorldA BEST BOOK OF THE YEAR: Harper’s Bazaar, Esquire, Chicago Public Library, Electric Lit

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo...

Drawing from the horizons of science, today's leading thinkers reveal the hidden threats nobody is talking about—and expose the false fears everyone else is distracted by.What should we be worried about? That is the question John Brockman, publisher of Edge.org ("The world's smartest website"—The Guardian), posed to the planet's most influential minds. He asked them to disclose something that, for scientific reasons, worries them—particularly scenarios that aren't on the popular ra...

**“The Knowledge Illusion is filled with insights on how we should deal with our individual ignorance and collective wisdom.” —Steven PinkerWe all think we know more than we actually do.**Humans have built hugely complex societies and technologies, but most of us don’t even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite ou...

Praised by Entertainment Weekly as the man who put the fizz into physics,” Dr. Len Fisher turns his attention to the science of cooperation in his lively and thought-provoking book. Fisher shows how the modern science of game theory has helped biologists to understand the evolution of cooperation in nature, and investigates how we might apply those lessons to our own society. In a series of experiments that take him from the polite confines of an English dinner party to crowded s...

Use IELTS Reading Maximizer to raise your IELTS reading score 1-2 bands in 30 days. Contains 15 reading passages and over 150 questions, including warm up exercises, practice exercises and answers to all questions. Passages from psychology, biology, the environment and other areas also build your vocabulary. A bonus section contains critical tips to raise your IELTS band score.

In this landmark book, Scott Page redefines the way we understand ourselves in relation to one another. The Difference is about how we think in groups--and how our collective wisdom exceeds the sum of its parts. Why can teams of people find better solutions than brilliant individuals working alone? And why are the best group decisions and predictions those that draw upon the very qualities that make each of us unique? The answers lie in diversity--not what we look like outside, bu...