Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.Author Mark Edmondson, Google Developer Expert ...

Would you do anything to make it?When everything is at stake: marriage, money, your house and your reputation, there is no second chance if you lose.Laurie is determined to prove to the sceptical Sally that he is no loser. But making that transition from naïve impoverished late adolescence to dynamic, confident, solvent manhood is a difficult and dangerous journey for him.Knowing that taking up a mediocre, predictable career would stifle him, he becomes a high–risk ent...

A shallow grave hides the deepest secrets...An exhumed body reveals long-buried secrets in Quintin Jardine's Bob Skinner mystery, Funeral Note. Perfect for fans of Ian Rankin and Val McDermid.After a tip-off, a man's body is exhumed from a shallow grave in Edinburgh. Murder surely, yet he died from natural causes, so, case closed? Indeed was there ever a case? But Chief Constable Skinner and his people keep on digging. Who was the ...

From the man whose outrageous comments on TV divided the country, and almost caused an international incident, comes this very funny memoir. Packed with stories from his eventful childhood and his long and adventurous career in journalism, this is a gripping, often hilarious and always entertaining read. It gives a fascinating insight into the complex character of Paul Henry. *He's surprising - he doesn't subscribe to any expected set of beliefs, he's an individual with contradictory opini...

Edinburgh's toughest cop discovers the dangers of celebrity...DCC Bob Skinner is about to find out that nothing is quite what it seems in Autographs in the Rain, the eleventh title in the bestselling crime series by Quintin Jardine. Perfect for fans of Ian Rankin and Peter James.'Jardine's delightful hero finds himself investigating a case very close to home, and this latest from the man the Glasgow Herald calls the Sean C...

’WONDERFULLY UPLIFTING’ Trisha AshleySometimes, happiness can be found where you least expect it…'Absolutely and completely adorable, this all embracing story will break, mend, and fill hearts with warmth, humour and love' LOVEREADINGTwenty-eight-year-old Lana Green has never been good at making friends. She’s perfectly happy to be left alone with her books. Or at least, that’s what she tells herself.

Would you kill, to save a life?DCC Bob Skinner faces a life-changing dilemma in Lethal Intenet, a gripping and thought-provoking novel in the Bob Skinner series from crime master Quintin Jardine. Perfect for fans of Ian Rankin and Peter Robinson.'Well constructed, fast-paced, Jardine's narrative has many an ingenious twist and turn' - ObserverSomewhere in Scotland the unthinkable is about to happen...

There's more than blood and bone beneath the skin ...The victim, a nondescript "numbers cruncher," died horriblyjust yards away from his terrified wife and daughter, murdered by men who clearly enjoyed their work. The crime scene is one that could chill the blood of even the most seasoned police officer. But the strange revelations about an ordinary accountant's extraordinary secret life are what truly set Chief Inspector Alan Banks off -- as lies breed further deceptions and blood...

A must-read collection of stories by Scottish crime writer Val McDermid, "one of the bright lights of the mystery field" ( The Washington Post ).Val McDermid's novels have won the Los Angeles Times Book of the Year Award and the Crime Writers' Association's Gold Dagger and Cartier Diamond Dagger Award for outstanding achievement. Enjoyed by millions of fans worldwide, her intelligent, incisive crime fiction showc...

In his inimitable no-nonsense style, John Bird - founder of the Big Issue - shows us how to be successful in whatever we choose in just ten easy steps.No one is born deserving anything - you only deserve what you achieve by yourself. Drawing from this, John's philosophy is based on the idea that success is about deciding what you want, working out what is important to you and then going out to grab it. The beauty of this approach is that we can all achieve whatever we want...

The whole thing was messy, very messy. There was a dead body. Money. Sex. Madness. Murder... It's all on Bay Street! Piper Fantouche, beautiful junior partner in a large establishment law firm, is caught up in corporate and personal intrigue that leads to disaster and death. "Dibbet & Dibbet is an awful place,"  he said. "Get out. Don’t go back there for even one hour. You remember we were talking about Pari...

The ideal gift for any horsey friend -- over 400 gems of horse-related humour