This essential textbook introduces the work of sport management and sport development from the perspective of the day-to-day operational challenges faced by managers and sport development officers. It addresses the practicalities of designing and delivering sport services safely, efficiently and effectively, for profit or in non-profit contexts.The book covers core topics such as time management, project management, customer care, developing partnerships, fundraising, crisis manage...

Sport Management: The Basics is an engaging and accessible introduction to sport management which considers a range of contemporary philosophical, social, cultural and political matters as they impact on this growing field. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing topics including:the history of sport managementthe role of the manager

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow economists such as bestselling author Richard Thaler, the authors look at: the influence home-...

“The California Kid,” Mixed Martial Arts pioneer and former featherweight champ in World Extreme Cagefighting, Urijah Faber offers an unconventional and enlightening guide to mental dominance and personal success. The Laws of the Ring combines the wisdom of Robert Greene’s The 48 Laws of Power, the Eastern philosophy of the Sun Tzu classic The Art of War, and the humor of Got Fight? by Ultimate Fighting champion Forrest Griffin. The Laws of the Ring is, at once, a celebration of physical a...

**After an astonishing career, soccer coach Sir Alex Ferguson analyzes the pivotal leadership decisions of his time as a manager and, with his friend and collaborator Sir Michael Moritz, draws out lessons for success in both business and life."A case study in leadership." —Financial Times**From hiring practices to firing decisions, from dealing with transition to teamwork, from mastering the boardroom to responding to failure and adversity, Leading is as inspiring ...

A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It’s about money, more money than the GDP of twenty-five sovereign nations. It’s about precision, the timing of everything from the notorious commercials t...

A “captivating”* look at how center fielder Curt Flood's refusal to accept a trade changed Major League Baseball forever.After the 1969 season, the St. Louis Cardinals traded their star center fielder, Curt Flood, to the Philadelphia Phillies, setting off a chain of events that would change professional sports forever. At the time there were no free agents, no no-trade clauses. When a player was traded, he had to report to his new team or retire.Unwilling t...

Uncover the true story behind the tragic Munich air disaster of 6 February 1958, the night that 8 of the Manchester United's 'Busby Babes' died They were players about to become legends, the famous Manchester United 'Busby Babes', the back-to-back title winning side of 1956 and 1957 on the hunt for a third successive league win and seeking glory in the European Champions Cup. With an average age of 22, the 'Busby Babes' were the cream of English football and seemed destined to dominate Eng...

The riveting story behind NBA giant Yao Ming, the ruthless Chinese sports machine that created him, and the East-West struggle over China’s most famous son.The NBA’s 7‘6" All-Star Yao Ming has changed the face of basketball, revitalizing a league desperate for a new hero while becoming a multimillionaire pitchman for Reebok and McDonald’s. But his journey to America—like that of his forgotten foil, 7‘1" Wang Zhizhi—began long before he set foot on the world’s brigh...

From its inception, the 1903 Tour de France was a colorful affair. Full of adventure, mishaps and audacious attempts at cheating, it was a race to be remembered.Cyclists of the time weren't enthusiastic about participating in this "heroic" race on roads more suited to hooves than wheels, with bikes weighing up to thirty-five pounds, on a single fixed gear, for three full weeks. Assembling enough riders for the race meant paying unemployed amateurs from the suburbs of Paris, includi...

Sandlot Stats uses the national pastime to help students who love baseball learn—and enjoy—statistics.As Derek Jeter strolls toward the plate, the announcer tosses out a smattering of statistics—from hitting streaks to batting averages. But what do the numbers mean? And how can America’s favorite pastime be a model for learning about statistics? Sandlot Stats is an innovative textbook that explains the mathematical underpinnings of baseball so tha...

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any o...