Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any o...

the Sydney to Hobart yacht race is one of the world's major sporting events. In 1998, it became one of the world's major sporting disasters. Six sailors tragically perished and numerous yachts sank or were badly damaged. the subsequent search and rescue operation was one of the most phenomenally accomplished peacetime effortsthe world has ever seen. In this fully updated edition to mark the 10th anniversary of the tumultuous race, Rob Mundle, one of Australia's leading journalists and yach...

The #1 New York Times bestselling author of A Season Inside presents a thoroughly entertaining and deeply reflective examination of America’s greatest sport: baseball.What makes baseball what it is—the good as well as the bad? Who are the game’s heroes, and who its villains? What roles do managers play, and umpires and announcers and mascots and the media? What is the game’s future?To answer these questions, renowned sports journalist John...

A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It’s about money, more money than the GDP of twenty-five sovereign nations. It’s about precision, the timing of everything from the notorious commercials t...

Freakonomics meets Moneyball in this provocative exposé of baseball’s most fiercely debated controversies and some of its oldest, most dearly held myths.Providing far more than a mere collection of numbers, economics professor and popular blogger J.C. Bradbury shines the light of his economic thinking on baseball, exposing the power of tradeoffs, competition, and incentives. Utilizing his own “sabernomic” approach, Bradbury dissects baseball topic...

On the field, legends like Don Hutson, Ray Nitschke, and Brett Favre made the Green Bay Packers into a professional football powerhouse. But the history of the NFL’s only small-town franchise is as much a story of business creativity as gridiron supremacy. Behind every Packer who became a legend on the field, there was an Andrew Turnbull, Dominic Olejniczak, or Bob Harlan, leaders whose dedication and creativity in preserving the franchise were unwavering.Green Bay Packers: Tri...

Want to ditch the day job and live the sporting dream? What would you give to compete successfully on the world stage and enjoy a lucrative career in sport? Whether youre just starting out, or youve already won accolades and you dont quite know how to take it to the next level, Gold Medal Olympian Kerri Pottharst draws from more than 25 years experience and reveals how the right attitude, the right tools, and the right approach took her from being a part-time athlete to becoming a multi-aw...

On 13 November 1938, just months after his inauguration, President Douglas Hyde attended a soccer match between Ireland and Poland. In a passionate reaction, the GAA declared that by attending a 'foreign game', he had broken Rule 27 – the Ban – and they removed him as patron. One of the most controversial incidents in recent GAA history, it strained relations between the GAA and Éamon de Valera's Fianna Fáil government. It also damaged the standing of the Ban and was used extensively by op...

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment.Sponsorship: For a Re...

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers a...

In July 2011, NFL Commissioner Roger Goodell and the rest of the league had the NFL Players Association on the ropes. Five years of careful planning by Goodell and NFL owners, combined with the unfortunate death of NFLPA Executive Director Gene Upshaw in 2008, had put the players in a tough spot. The players were going to have to take a cut in pay. They were going to have to hand over part of their share of football revenue to the owners. The question was down to two simple words. How much...

A short 18676 word thought provoking book about how soccer needs to evolve to become a top tier sport in the USA. The author raises several entertaining points on what needs to change for the sport to succeed. The book also has a short narrative discussion of a business plan for a true national amateur soccer league. Entertaining read for sports fans. Required read for anyone in the business