Amid perpetual upheavals and accelerating world changes, we transition from the Experience Economy where buyers choose memorable outcomes to the Transformational Economy where buyers choose meaningful, authentic, and socially responsible outcomes.Because your customers want to become a better version of themselves, your company must become a better version of itself.This book’s premise: the future belongs to the nimble, those able to resiliently innovate to deliver meaningful goods and ser...

Amid perpetual upheavals and accelerating world changes, we transition from the Experience Economy where buyers chose memorable outcomes to the Transformational Economy where buyers choose meaningful, authentic, and socially responsible outcomes.Because your customers want to become a better version of themselves, your company must become a better version of itself.This book’s premise: the future belongs to the nimble; those able to resiliently innovate to deliver meaningful goods and serv...

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

In this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. Guerrilla Selling® tactics help you get the most out of any negotiation.