What is the most profound challenge facing business today?Inflation? Interest rates? Economic growth? No, these are exogenous and transitory issues. Supply chains? Shifting consumer demands? Think again. The most important obstacles inhibiting success are internal. Leaders are told to "burn bright"; instead, they burn out, feeling that the burden of success rests on their shoulders alone. Every organization must confront a trinity of issues, if it wishes to succeed...

Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering ...

In this book, award-winning travel writer Sarah Woods answers the question she is asked several hundred times each year: 'how do I become a freelance travel writer?' She offers practical advice on turning the dream into reality - from getting started to making a decent living. Sarah shares her tips on contacts, hard work, and the best way to attract a healthy dose of luck. In this book she: - De-mystifies the pitching process and guides would-be authors through the publishing maze; - Expla...

Teaching English Abroad: All Things TEFL for Native and Non-native English Teachers—perfect for every academician, current or budding English teacher, and nomad who is looking to experience and conquer the TEFL industry."The one exclusive sign of thorough knowledge is the power of teaching." ~ AristotleWhether you're experienced in the field of teaching English overseas, or you're a complete newbie - the guide will quickly, and comprehensively brin...

The Volunteer Traveler’s Handbook guides new and veteran travelers through the challenges of finding, vetting, and choosing their ideal volunteer experience. Interested volunteers will find meaningful ways to give back to communities all over the world through first-hand stories, photos, and practical advice. The Volunteer Traveler's Handbooks is part of The Traveler's Handbook Series which also includes books on career break, food, luxury and solo travel. The Volunteer Traveler’s Handbook...

Doing business in China is tougher than you think. Not only is the culture vastly different, but Chinas experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up t...

*updated with new material*'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt f...

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical c...

In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSa...

“If you want to get booked to speak at Global Conferences of large multinational companies, there is no one better to learn from than Fredrik Härén. Apply the 23 lessons and take your speaking to the next level this year!”Manoj VasudevanCEO Thought Expressions World Champion of Public Speaking“This book is filled with Fredrik’s wisdom and guidance - a blueprint for every speaker who wants to go global”Ruby Newell-LegnerCSP, 2015–2016 President National S...

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines br...

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long ca...